Question Title * 1. What is your name? Question Title * 2. What is your email address? Question Title * 3. When you think of a great hotel stay in London, what matters most?(Choose up to 3) Convenient location A memorable food & drink moment Calm, comfort, and great sleep Friendly, human service A sense of the neighbourhood Views or wow-factor spaces Value for money Family-friendly ease Pet-friendly touches Wellness options Question Title * 4. Which best describes the kind of trip you’re usually on? Weekday business Weekend city break Theatre/culture Food-focused Shopping Visiting family Celebration (e.g. birthday/anniversary) Wedding-related Longer ‘vacation’ (3+ nights) Question Title * 5. What makes you feel most ‘looked after’ by a hotel? A warm welcome, staff who remember me, and friendliness Fast, friction-free check-in/out Staff who help with local recommendations Little random surprises that feel thoughtful Great room, comfort, and quiet Easy or interesting dining options on-site Question Title * 6. Rank your ideal ‘beyond the room’ add-ons: Question Title * 7. What would tempt you to spend more of your time in the hotel? A destination restaurant/bar Live entertainment Workout or gym area A great lobby café or coffee shop A quiet lounge to work/relax A standout breakfast experience A view-led terrace/space Question Title * 8. How far in advance do you typically book your London stay? Same week 1–2 weeks 3–4 weeks 1–3 months 3+ months Question Title * 9. Which style of local recommendations do you prefer? Big iconic London hits Hidden gems Family-friendly routes Food-first itineraries Wellness/quiet corners Shopping-led routes Question Title * 10. How likely would you be to recommend our hotel to your friend? 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 11. One thing that would instantly improve your next stay: Question Title * 12. In the last 12 months, what Clermont Hotel Group properties did you book with (you may select multiple) The Tower by Thistle Marble Arch by Thistle The Cumberland The Clermont Victoria The Clermont Charing Cross The Royal Horseguards A Thistle hotel not named above: Question Title * 13. On a 1-5 scale, how well did Clermont Hotel Group deliver on the following: 1 2 3 4 5 Personalised customer service Personalised customer service 1 Personalised customer service 2 Personalised customer service 3 Personalised customer service 4 Personalised customer service 5 Seamless arrival and departure Seamless arrival and departure 1 Seamless arrival and departure 2 Seamless arrival and departure 3 Seamless arrival and departure 4 Seamless arrival and departure 5 A quiet, work-ready room A quiet, work-ready room 1 A quiet, work-ready room 2 A quiet, work-ready room 3 A quiet, work-ready room 4 A quiet, work-ready room 5 Excellent food & drink Excellent food & drink 1 Excellent food & drink 2 Excellent food & drink 3 Excellent food & drink 4 Excellent food & drink 5 High-quality technology High-quality technology 1 High-quality technology 2 High-quality technology 3 High-quality technology 4 High-quality technology 5 Unique and versatile meeting spaces Unique and versatile meeting spaces 1 Unique and versatile meeting spaces 2 Unique and versatile meeting spaces 3 Unique and versatile meeting spaces 4 Unique and versatile meeting spaces 5 Feeling recognised and remembered Feeling recognised and remembered 1 Feeling recognised and remembered 2 Feeling recognised and remembered 3 Feeling recognised and remembered 4 Feeling recognised and remembered 5 Question Title * 14. When you’re choosing a hotel, what are your top five decision drivers? Price competitiveness Location Ease of travel Other guest reviews and feedback 24/7 support Flexible cancellation Quality of event or meeting spaces Loyalty benefits Technology available Booking ease Sustainability credentials Question Title * 15. When choosing somewhere to stay for business, what feels like a luxury? Location to culture and attractions Traditional luxury hotel amenities (in-room features, in-house fine dining) Stress-free planning (all the work done for you) Personalised experiences tailored to me Feeling represented and welcome Question Title * 16. What would make a Clermont Hotel Group stay feel more indulgent for your next business trip? Question Title * 17. How often do you extend your business trip to include leisure opportunities? Never Occasionally (1 – 2 times a year) Often (1 – 2 times a quarter) Every time Question Title * 18. What most commonly blocks bookings for you, with Clermont Hotel Group, versus. another repeat supplier? Question Title * 19. Tell us about a recent booking that nearly went elsewhere. What tipped the decision? Question Title * 20. Luxury in a hotel is about (rank the below in order of importance): Question Title * 21. What do you value most when you travel? Faced-paced action and once-in-a-lifetime opportunities Slow luxury, riverside walks and hidden gardens Wellness immersions (private yoga, urban nature escape) Culinary journeys (chef collaborations, secret supper clubs, wine cellars) Cultural access (private theatre preview, after-hours gallery, concierge heritage tour) The city unlocked (VIP tours, hidden speakeasies, live like a local) Question Title * 22. How likely are you to recommend a Clermont Hotel Group property for a business stay? 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 23. What’s the one change that would entice you to place more business with us next year? Done