SurveyMonkey Powered Online Survey

Question Title

4. Which best describes the kind of trip you’re usually on? (Required.)

Weekday business

Weekend city break

Theatre/culture

Food-focused

Shopping

Visiting family

Celebration (e.g. birthday/anniversary)

Wedding-related

Longer ‘vacation’ (3+ nights)

Question Title

5. What makes you feel most ‘looked after’ by a hotel? (Required.)

A warm welcome, staff who remember me, and friendliness

Fast, friction-free check-in/out

Staff who help with local recommendations

Little random surprises that feel thoughtful

Great room, comfort, and quiet

Easy or interesting dining options on-site

Question Title

6. Rank your ideal ‘beyond the room’ add-ons: (Required.)

Question Title

7. What would tempt you to spend more of your time in the hotel? (Required.)

A destination restaurant/bar

Live entertainment

Workout or gym area

A great lobby café or coffee shop

A quiet lounge to work/relax

A standout breakfast experience

A view-led terrace/space

Question Title

8. How far in advance do you typically book your London stay? (Required.)

Same week

1–2 weeks

3–4 weeks

1–3 months

3+ months

Question Title

9. Which style of local recommendations do you prefer? (Required.)

Big iconic London hits

Hidden gems

Family-friendly routes

Food-first itineraries

Wellness/quiet corners

Shopping-led routes

Question Title

10. How likely would you be to recommend our hotel to your friend? (Required.)

Question Title

11. One thing that would instantly improve your next stay: (Required.)

Question Title

12. In the last 12 months, what Clermont Hotel Group properties did you book with (you may select multiple) (Required.)

The Tower by Thistle

Marble Arch by Thistle

The Cumberland

The Clermont Victoria

The Clermont Charing Cross

The Royal Horseguards

A Thistle hotel not named above:

Question Title

13. On a 1-5 scale, how well did Clermont Hotel Group deliver on the following: (Required.)

	1	2	3	4	5
Personalised customer service	Personalised customer service 1	Personalised customer service 2	Personalised customer service 3	Personalised customer service 4	Personalised customer service 5
Seamless arrival and departure	Seamless arrival and departure 1	Seamless arrival and departure 2	Seamless arrival and departure 3	Seamless arrival and departure 4	Seamless arrival and departure 5
A quiet, work-ready room	A quiet, work-ready room 1	A quiet, work-ready room 2	A quiet, work-ready room 3	A quiet, work-ready room 4	A quiet, work-ready room 5
Excellent food & drink	Excellent food & drink 1	Excellent food & drink 2	Excellent food & drink 3	Excellent food & drink 4	Excellent food & drink 5
High-quality technology	High-quality technology 1	High-quality technology 2	High-quality technology 3	High-quality technology 4	High-quality technology 5
Unique and versatile meeting spaces	Unique and versatile meeting spaces 1	Unique and versatile meeting spaces 2	Unique and versatile meeting spaces 3	Unique and versatile meeting spaces 4	Unique and versatile meeting spaces 5
Feeling recognised and remembered	Feeling recognised and remembered 1	Feeling recognised and remembered 2	Feeling recognised and remembered 3	Feeling recognised and remembered 4	Feeling recognised and remembered 5

Question Title

14. When you’re choosing a hotel, what are your top five decision drivers? (Required.)

Price competitiveness

Location

Ease of travel

Other guest reviews and feedback

24/7 support

Flexible cancellation

Quality of event or meeting spaces

Loyalty benefits

Technology available

Booking ease

Sustainability credentials

Question Title

15. When choosing somewhere to stay for business, what feels like a luxury? (Required.)

Location to culture and attractions

Traditional luxury hotel amenities (in-room features, in-house fine dining)

Stress-free planning (all the work done for you)

Personalised experiences tailored to me

Feeling represented and welcome

Question Title

16. What would make a Clermont Hotel Group stay feel more indulgent for your next business trip? (Required.)

Question Title

17. How often do you extend your business trip to include leisure opportunities? (Required.)

Never

Occasionally (1 – 2 times a year)

Often (1 – 2 times a quarter)

Every time

Question Title

18. What most commonly blocks bookings for you, with Clermont Hotel Group, versus. another repeat supplier? (Required.)

Question Title

19. Tell us about a recent booking that nearly went elsewhere. What tipped the decision? (Required.)

Question Title

20. Luxury in a hotel is about (rank the below in order of importance): (Required.)

Question Title

21. What do you value most when you travel? (Required.)

Faced-paced action and once-in-a-lifetime opportunities

Slow luxury, riverside walks and hidden gardens

Wellness immersions (private yoga, urban nature escape)

Culinary journeys (chef collaborations, secret supper clubs, wine cellars)

Cultural access (private theatre preview, after-hours gallery, concierge heritage tour)

The city unlocked (VIP tours, hidden speakeasies, live like a local)

Question Title

22. How likely are you to recommend a Clermont Hotel Group property for a business stay? (Required.)

Question Title

23. What’s the one change that would entice you to place more business with us next year? (Required.)

Question Title

24. I agree to receive communications from Clermont Hotel Group and its associated brands (Required.)

Yes

Question Title

* 1. What is your name? (Required.)

Question Title

* 2. What is your email address? (Required.)

Question Title

* 3. When you think of a great hotel stay in London, what matters most?(Choose up to 3) (Required.)

Question Title

* 4. Which best describes the kind of trip you’re usually on? (Required.)

Question Title

* 5. What makes you feel most ‘looked after’ by a hotel? (Required.)

Question Title

* 6. Rank your ideal ‘beyond the room’ add-ons: (Required.)

Question Title

* 7. What would tempt you to spend more of your time in the hotel? (Required.)

Question Title

* 8. How far in advance do you typically book your London stay? (Required.)

Question Title

* 9. Which style of local recommendations do you prefer? (Required.)

Question Title

* 10. How likely would you be to recommend our hotel to your friend? (Required.)

Question Title

* 11. One thing that would instantly improve your next stay: (Required.)

Question Title

* 12. In the last 12 months, what Clermont Hotel Group properties did you book with (you may select multiple) (Required.)

Question Title

* 13. On a 1-5 scale, how well did Clermont Hotel Group deliver on the following: (Required.)

Question Title

* 14. When you’re choosing a hotel, what are your top five decision drivers? (Required.)

Question Title

* 15. When choosing somewhere to stay for business, what feels like a luxury? (Required.)

Question Title

* 16. What would make a Clermont Hotel Group stay feel more indulgent for your next business trip? (Required.)

Question Title

* 17. How often do you extend your business trip to include leisure opportunities? (Required.)

Question Title

* 18. What most commonly blocks bookings for you, with Clermont Hotel Group, versus. another repeat supplier? (Required.)

Question Title

* 19. Tell us about a recent booking that nearly went elsewhere. What tipped the decision? (Required.)

Question Title

* 20. Luxury in a hotel is about (rank the below in order of importance): (Required.)

Question Title

* 21. What do you value most when you travel? (Required.)

Question Title

* 22. How likely are you to recommend a Clermont Hotel Group property for a business stay? (Required.)

Question Title

* 23. What’s the one change that would entice you to place more business with us next year? (Required.)

Question Title

* 24. I agree to receive communications from Clermont Hotel Group and its associated brands (Required.)

1. What is your name? (Required.)

2. What is your email address? (Required.)

3. When you think of a great hotel stay in London, what matters most?
(Choose up to 3) (Required.)

4. Which best describes the kind of trip you’re usually on? (Required.)

5. What makes you feel most ‘looked after’ by a hotel? (Required.)

6. Rank your ideal ‘beyond the room’ add-ons: (Required.)

7. What would tempt you to spend more of your time in the hotel? (Required.)

8. How far in advance do you typically book your London stay? (Required.)

9. Which style of local recommendations do you prefer? (Required.)

10. How likely would you be to recommend our hotel to your friend? (Required.)

11. One thing that would instantly improve your next stay: (Required.)

12. In the last 12 months, what Clermont Hotel Group properties did you book with (you may select multiple) (Required.)

13. On a 1-5 scale, how well did Clermont Hotel Group deliver on the following: (Required.)

14. When you’re choosing a hotel, what are your top five decision drivers? (Required.)

15. When choosing somewhere to stay for business, what feels like a luxury? (Required.)

16. What would make a Clermont Hotel Group stay feel more indulgent for your next business trip? (Required.)

17. How often do you extend your business trip to include leisure opportunities? (Required.)

18. What most commonly blocks bookings for you, with Clermont Hotel Group, versus. another repeat supplier? (Required.)

19. Tell us about a recent booking that nearly went elsewhere. What tipped the decision? (Required.)

20. Luxury in a hotel is about (rank the below in order of importance): (Required.)

21. What do you value most when you travel? (Required.)

22. How likely are you to recommend a Clermont Hotel Group property for a business stay? (Required.)

23. What’s the one change that would entice you to place more business with us next year? (Required.)

24. I agree to receive communications from Clermont Hotel Group and its associated brands (Required.)