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* 1. Marketing automation uses software to personalize experiences for an audience by sending it ________.

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* 2. According to Unsicker, at their core, CRM and email marketing are what type of marketing?

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* 3. Which of the following is an option for collecting data that has grown in popularity due to the instant gratification and conversational experience it provides?

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* 4. Which of the following was NOT one of the listed data sources you can use in marketing automation programs?

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* 5. True or False: Marketing operations include lead scoring and lead management.

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* 6. Artificial intelligence and machine learning will have a huge impact on the ________ of automated campaigns.

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* 7. What should Udemy have done to improve its email marketing efforts?

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* 8. According to Unsicker, what type of automation can be used to entice shoppers to come back after abandoning their carts?

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* 9. In the automation example involving Bombas, it used brand engagement data like users’ browser behavior, email engagement, and purchase history to do what?

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* 10. ESPs and other marketing tools will be able to learn how and when to communicate with prospects and customers in a more ________ way than ever before.

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