Andrew Behar book title survey

Corporations are the most powerful entities on the planet, capable of enormous good and crushing destruction. By law they are beholden to their shareholders. For decades, philanthropic trusts, pension funds, and other institutional investors have used shareholder advocacy to press for changes in corporate policy on environmental, social, and governance issues. However, the vast majority of individual shareholders remain silent, hidden behind firewalls of learned ignorance and convinced that they have no power.

In reality, owners of as little as $2,000 worth of stock in a publicly traded corporation have the right to press for change—but few investors realize it. This book is a wake-up call for individual investors to realize that they have far more power than they imagine, to stop abdicating their power, and to take effective action. And it is a how-to guide to the many ways that individual investors can take action, including filing shareholder resolutions, voting their proxies, and engaging with corporate executives.

This book is not another investment guide. Instead, it is a call to action—designed to build a movement of active investors. It informs, inspires, and instructs readers in how they can bring about meaningful progress on a wide range of critical issues, from climate change, human rights, and toxics in our food system to executive compensation, workers’ rights, and much more.

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* 1. Which of the following MAIN TITLE IDEAS is most effective?

	Very Effective	Effective	Ineffective	Very Ineffective
Who Let the Dog Out?	Who Let the Dog Out? Very Effective	Who Let the Dog Out? Effective	Who Let the Dog Out? Ineffective	Who Let the Dog Out? Very Ineffective
The Shareholders' Power Manual	The Shareholders' Power Manual Very Effective	The Shareholders' Power Manual Effective	The Shareholders' Power Manual Ineffective	The Shareholders' Power Manual Very Ineffective
The Conscientious Shareholder's Handbook	The Conscientious Shareholder's Handbook Very Effective	The Conscientious Shareholder's Handbook Effective	The Conscientious Shareholder's Handbook Ineffective	The Conscientious Shareholder's Handbook Very Ineffective
Own What You Own	Own What You Own Very Effective	Own What You Own Effective	Own What You Own Ineffective	Own What You Own Very Ineffective
The Shareholder Action Manual	The Shareholder Action Manual Very Effective	The Shareholder Action Manual Effective	The Shareholder Action Manual Ineffective	The Shareholder Action Manual Very Ineffective
As You Sow	As You Sow Very Effective	As You Sow Effective	As You Sow Ineffective	As You Sow Very Ineffective
Can I Really Make a Difference?	Can I Really Make a Difference? Very Effective	Can I Really Make a Difference? Effective	Can I Really Make a Difference? Ineffective	Can I Really Make a Difference? Very Ineffective
Your Power as a Stockholder	Your Power as a Stockholder Very Effective	Your Power as a Stockholder Effective	Your Power as a Stockholder Ineffective	Your Power as a Stockholder Very Ineffective
How to Tell CEOs What to Do	How to Tell CEOs What to Do Very Effective	How to Tell CEOs What to Do Effective	How to Tell CEOs What to Do Ineffective	How to Tell CEOs What to Do Very Ineffective
Seeding Change	Seeding Change Very Effective	Seeding Change Effective	Seeding Change Ineffective	Seeding Change Very Ineffective
The Responsible Shareholder's Guide	The Responsible Shareholder's Guide Very Effective	The Responsible Shareholder's Guide Effective	The Responsible Shareholder's Guide Ineffective	The Responsible Shareholder's Guide Very Ineffective

Question Title

* 2. Which main title idea do you like best, and what do you like about it?

Question Title

* 3. Which of the following SUBTITLE IDEAS is most effective?

	Very effective	Effective	Less effective	Not effective
How Individual Shareholders Can Change Corporations	How Individual Shareholders Can Change Corporations Very effective	How Individual Shareholders Can Change Corporations Effective	How Individual Shareholders Can Change Corporations Less effective	How Individual Shareholders Can Change Corporations Not effective
Sowing Seeds to Catalyze a New, Better, and Healthier World	Sowing Seeds to Catalyze a New, Better, and Healthier World Very effective	Sowing Seeds to Catalyze a New, Better, and Healthier World Effective	Sowing Seeds to Catalyze a New, Better, and Healthier World Less effective	Sowing Seeds to Catalyze a New, Better, and Healthier World Not effective
A Shareholder Action Manual	A Shareholder Action Manual Very effective	A Shareholder Action Manual Effective	A Shareholder Action Manual Less effective	A Shareholder Action Manual Not effective
The Responsible Shareholder's Guide	The Responsible Shareholder's Guide Very effective	The Responsible Shareholder's Guide Effective	The Responsible Shareholder's Guide Less effective	The Responsible Shareholder's Guide Not effective
How to Tell CEOs What to Do	How to Tell CEOs What to Do Very effective	How to Tell CEOs What to Do Effective	How to Tell CEOs What to Do Less effective	How to Tell CEOs What to Do Not effective
Reclaim Your Hidden Power and Hold Corporations Accountable	Reclaim Your Hidden Power and Hold Corporations Accountable Very effective	Reclaim Your Hidden Power and Hold Corporations Accountable Effective	Reclaim Your Hidden Power and Hold Corporations Accountable Less effective	Reclaim Your Hidden Power and Hold Corporations Accountable Not effective
The Power of Shareholders to Change the World	The Power of Shareholders to Change the World Very effective	The Power of Shareholders to Change the World Effective	The Power of Shareholders to Change the World Less effective	The Power of Shareholders to Change the World Not effective
How to Take Action to Force Corporate Change	How to Take Action to Force Corporate Change Very effective	How to Take Action to Force Corporate Change Effective	How to Take Action to Force Corporate Change Less effective	How to Take Action to Force Corporate Change Not effective
How to Take Shareholder Action to Change Corporations	How to Take Shareholder Action to Change Corporations Very effective	How to Take Shareholder Action to Change Corporations Effective	How to Take Shareholder Action to Change Corporations Less effective	How to Take Shareholder Action to Change Corporations Not effective
A Shareholders' Power Manual	A Shareholders' Power Manual Very effective	A Shareholders' Power Manual Effective	A Shareholders' Power Manual Less effective	A Shareholders' Power Manual Not effective
Your Shareholder Voice Can Be Louder Than You Think	Your Shareholder Voice Can Be Louder Than You Think Very effective	Your Shareholder Voice Can Be Louder Than You Think Effective	Your Shareholder Voice Can Be Louder Than You Think Less effective	Your Shareholder Voice Can Be Louder Than You Think Not effective

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* 4. Which subtitle idea do you like best, and what do you like about it?

Question Title

* 5. Please suggest any other main title ideas or subtitle ideas that you have.

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* 6. What is your principal employment or vocation?

Student

Retired

Individual investor

Institutional investment manager

Financial or investment counselor

Starting or own a business

Business manager or employee

Government manager or employee

Nonprofit sector manager or employee

Community or political activist

Human resource professional

College faculty member

Business consultant or coach

Speaker and/or book author

Work in book publishing or bookselling

Other (please specify)

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* 7. What is your first and last name? (If you don't wish to provide your name, then just type in your initials.)

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* 8. If you would like to receive the acclaimed free e-newsletter of Berrett-Koehler Publishers announcing new publications and providing news about publishing, please enter your email address.

Thanks so much for your help!