Skip to content
Life after the cookie
1.
Which of the following identity technologies have you tested?
Privacy Sandbox
Alternative identifiers
CDP
DMP
Audience platforms
Data clean rooms
Curated marketplaces
Other (please specify)
None of the above
2.
What percentage of your audience is identifiable?
0
100
Clear
3.
What’s the main reason you lose RFPs?
Unidentified audiences
Traffic declines
Competition from other publishers
Competition from tech platforms
Competition from retail media
Other (please specify)
4.
How would you assess the demand for first-party audiences?
Very strong
Strong
Fair
Weak