We are pleased to announce that the American Heart Association is accepting applications for women who would like to participate in the 2012 Go Red For Women® Challenge — a challenge that could save your life.

Background: Research shows that most cardiac events can be prevented if women make small, yet life-saving choices for their hearts. Go Red For Women® is the American Heart Association’s national movement to make women aware of their risk for heart disease and provide inspiration to take action to reduce that risk.

Introducing the Go Red For Women® Challenge! We will be selecting 10-15 women in Des Moines, who will be profiled on our Web site and in the media. Finalists are encouraged to adopt lifestyle changes such as increased physical activity and healthy eating and record their experiences through an online blog, social media and other public outlets. We hope that others will follow these women through their challenge, and be inspired to begin a healthy lifestyle of their own.
Applicant must:

• Be at least 18 years of age
• Live or work in Des Moines or surrounding communities
• Have at least one area of health they would like to improve (i.e. weight, blood pressure, physical activity, etc.)
• Have access to a computer and internet

Women chosen to participate in the Go Red For Women® Challenge will take part in a 12-week program. Participants will be provided with tools, resources and support needed to make healthy changes in their lives. As part of the Go Red For Women® Challenge, the participants will receive a cardiac risk assessment and counseling at Iowa Heart Center, access to a dietician from Mercy Weight Loss & Nutrition Center, and a membership to the YMCA Healthy Living Center. Each participant will also take part in pre and post-wellness screenings which will measure height, weight, inches, body mass index, blood pressure, cholesterol, HDL/LDL, triglycerides and blood glucose.

As part of this challenge, our final applicants will be expected to agree to complete the following:

• Pre and post labs and fitness testing; consultations with a nurse practitioner and dietician
• Attend the Challenge Kick-off Meeting on Monday, June 25, 2012 at 5:30 p.m.
• Attend at least 3 group activities throughout the duration of the Challenge
• Attend the Go Red for Women® Luncheon on Friday, October 5, 2012
• Serve as a spokesperson for the American Heart Association’s Go Red For Women® Movement

We are looking for a diverse group of individuals with respect to age, lifestyle, marital status, ethnicity, and physical health. You do not have to be a model or a particular body type; it is more important to us that we have a diverse group of positive thinkers. Most importantly we are looking for people who are ready to make a positive change to their health (examples: lose weight, lower cholesterol, reduce stress, quit smoking, etc.).

If you would like to be considered for the Go Red For Women® Challenge, please fill out this application and return it along with a color photo (which will not be returned) to:

Kassi Wessing
American Heart Association
1111 9th Street, Suite 280
Des Moines, IA 50314
Email: Kassi.wessing@heart.org
Fax: 515-244-5164

Applications must be submitted by May 25, 2012. Applicants selected to participate will be notified June 8, 2012
and the Challenge kick-off will be June 25, 2012.