Aircraft Battery Preference Survey

Thank you for your willingness to participate in this brief market survey.  It is crucial to our business strategy that we know what our customers want and need. In exchange for your participation you will be emailed a coupon for a $25, $50, $75, or $100 rebate for your next purchase depending on battery size.  Offer good only in the United States. To claim your rebate, follow the instructions on the face of the rebate coupon.  Please like Gill on Facebook to receive future discounts.

Did you know about the Gill LT sealed battery prior to this survey? Gill has long had sealed batteries available on the market, and it has recently released its second-generation sealed battery, the Gill LT battery, which has significantly better performance than competing brands. It has outperformed the competition’s battery on multiple fronts, including amperage and capacity and recharge time. Furthermore, it costs less than other brands of sealed batteries and has a better warranty.

* 1. What is your email address so that we can email you your coupon?

* 2. Whose website referred you to this survey?

* 3. Please provide the make/s and model/s or another description of the type/s of aircraft/s you fly:

* 4. When you purchase aircraft batteries what voltage of batteries do you generally purchase?

* 5. What do you like most about Gill LT Sealed batteries?

* 6. What changes would most improve Gill LT Sealed batteries?

* 7. What do you like most about competing aircraft batteries (brands other than Gill) currently available from other companies?

* 8. What changes would most improve competing aircraft batteries (brands other than Gill) currently available from other companies?

* 9. What if anything is lacking from current aircraft batteries (all brands) that you really want/need in an aircraft battery?

* 10. If you have a preferred brand of aircraft battery, what is it and why?

* 11. Can you please rank the factors that affect your buying decision for this category? For each factor please select its individual importance to you on a scale from 1-5.

  1 2 3 4 5
Price Comparison
Distributor Recommendation
Brand Recognition
Warranty Comparison
Performance Comparison (Amps and Capacity)
What the Aircraft Manufacturer Installed Originally
 Desire to Use the Same brand as Currently Installed on your Aircraft
Mechanic Recommendation

* 12. Are there any other factors that affect your buying decision for aircraft batteries?

* 13. Please describe your perception about each of the follow aircraft battery provider brands on these parameters.

  Concorde Marathon Gill
Has the lowest price
Offers good promotions
Is widely available
Has the best product performance
Is known as the superior brand
Has the best quality
Has the best customer service
Have been using for a long time
Just recently tried it out

* 14. What would make you more likely to use our new sealed Gill LT battery?

* 15. How likely would you be to recommend the new sealed Gill LT battery to others?

* 16. If you are not likely to buy our new product, why not?

* 17. How would you best describe yourself (pick one)