Brands are beginning to recognize the vital importance of Generation Z as consumers, employees and opinion makers.  Responding to and sharing this survey with your peers is one way you can paint a more detailed and accurate picture of what your generation expects of and how it engages with brands.  Thank you for taking this short WeRGenZ survey. We will be sharing results on all of our social accounts and on http://WeRGenZ.com starting at the end of March.

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* 1. What matters most to you about a brand?   Rank from high to low importance (drag and drop answers).

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* 2. What's more important to you?

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* 3. What inspires your loyalty to a brand product or company? Select all that apply.

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* 4. What can weaken your loyalty to a brand? Select all that apply.

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* 5. Do you have to trust a brand to buy it?

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* 6. Are you more likely to recommend brands you admire to others...?

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* 7. Does your loyalty to a brand mean...? Select all that apply.

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