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* 1. Please provide the following information so that we may contact you:

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* 2. Are you a current citizen of the USA living in the United States?

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* 3. What is your age?

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* 4. With which gender do you most identify with?

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* 5. Which best describes your employment status?

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* 6. What is your Occupation & Industry in which you work?

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* 7. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of businesses?

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* 8. Which of the following best describes the area in which you live?

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* 9. How long have you lived where you currently live ?

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* 10. How do you describe the area in which you grew up?

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* 11. How many people are currently living in your household?

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* 12. Which of the following best describes your total annual household income?

(If you are a student or living at home, please consider your parents' household income if they support you).

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* 13. What is the highest level of education you have completed?

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* 14. What is your race?

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* 15. When was the last time, if ever, you participated in a paid market research study?

What was the topic?

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* 16. Which of the following beverages have you personally purchased in the past month for at home consumption?

Select all that apply...

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* 17. Who in your household is usually responsible for purchasing soda/pop and deciding which brand(s) to buy?

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* 18. How often do you typically purchase and consume soda/pop?

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* 19. Which of the following have you heard of?

Select all that apply....

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* 20.
Which of the following, if any, have you had in the past month?

Select all that apply....

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* 21. How often, if at all, do you purchase and drink the following brands?

  Daily Few times a week Once a week Few times a month Once a month Few times a year Once a year Less than once a year Never
Coca-Cola (Original / Diet / Zero)
Coca-Cola Spiced or Cherry
Pepsi (Original / Diet / Zero)
Pepsi Wild Cherry or Mango
Dr Pepper (Original / Diet)
Dr Pepper Strawberries & Cream or Cream Soda
Sun Drop
Sprite (Original / Zero)
Sprite Chill, Lymonade, or Tropical Mix
Starry
7up
Mountain Dew (Original Green Dew / Diet)
Mountain Dew Baja Blast
Mountain Dew Code Red, Voltage, or Major Melon
Fanta (Pineapple, Strawberry, or Berry)
Crush (Orange, Grape, etc)
Jarritos (Mandarin, Fruit Punch, etc.)
Sunkist (Any Flavor)
Squirt
Mello Yello
Mountain Lightning (Walmart Store Brand)
Big K Citris Drop (Kroger Store Brand)
Mountain Explosion (Dollar General Store Brand)
Mountain Holler (SaveA-Lot Store Brand)
Mountain Lion (Food Lion Store Brand)
Root Beer (A&W, Mugs, Dad’s IBC, Barq’s, etc.)
Cream Soda (A&W, Mugs, Barq’s, etc.)
Poppi
Ollipop

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* 22. Which brands, if any, would you NOT consider buying in the next 6 months?

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* 23. Thinking about the brands of soda pop you drink regularly, which are your top 3 favorite brands?

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* 24. Tell me more about your relationship with the following brands over the past year...

  This is a brand I am drinking more of today than I drank a year ago This is a brand I am drinking about the same as I did a year ago This is a brand I am drinking less of than I drank a year ago This is not a brand I am drinking now, and I did not drink it a year ago either
Sprite
Mountain Dew
Fanta
Dr. Pepper (Original)

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* 25. The next question is a bit different. Please just say what comes to mind. If you could invent the perfect soda flavor that represents your personality, what would it taste like and what would you name it?

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* 26. Which of the following statements best describes you?

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* 27. For this research, if signed up, we’d like to invite you to has two parts. The first is a multi-day digital diary. The diary will take approximately 2 days to complete. Each day will take approximately 45-60 minutes to complete and and will include photo, text and video submissions about your life at the moment and your relationship with soft drinks.



After the digital diary is completed, we will select a number of people to join us for a 90-min friendship interview as a virtual video-enabled discussion. This will mean, we would like you to share the contact information for a few of your friends who might be able to join us for the interview. We will have to call them and ask a few questions to see if they qualify to join us for the interview. You and your friend will join us for 1.5 hours virtually (Web Cam enabled), and you both must be present for the full interview to be paid.

Do you agree?

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* 28. Participation should be based on your personal knowledge, experiences, opinions, and beliefs. Responses will be screened for AI-generated text, and the use of AI to generate responses is strictly prohibited. If we find your responses to have been generated using AI, your participation in the study will be considered invalid, and you will not be eligible for any compensation.

Do you understand that all responses submitted through your participation in this project should be authored by you, yourself and no AI can be used?

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