Advancing Your Buyer's Journey Through Video - Fernando Silva

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* 1. What video is not part of the awareness stage?

Social Video

Promotional

Culture

Explainer Videos

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* 2. True or False: Video generated more leads than the live event for the Elite Session with MOTi.

True

False

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* 3. Where is the best place to put a gate on a video?

10-20%

Beginning

End

50-60%

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* 4. Where do you ideally want to see engagement with a testimonial video?

34%

20%

70%

50%

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* 5. What does the white represent in the heat map?

Rewatch

Skip

Multiple Rewatches

Total plays

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* 6. In the test with Wistia, how much higher of an open rate was found when the video was mentioned in the subject line.

70%

14%

8%

12%

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* 7. In the test with Wistia, how much higher of a click rate was achieved when a video was included in an email?

12%

65%

100%

140%