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BrandNEWS Survey:
AI in PR, Marketing, & Communications
1.
How often do you use AI tools, such as ChatGPT, Gemini, Copilot, Claude, etc.?
Never
Rarely
Sometimes
Often
Daily
I am unfamiliar with AI
2.
What do you primarily use AI for? (Select all that apply)
Research
Writing and editing
School or work
Content creation
Planning or recommendations
Creative projects
Entertainment
I do not use AI
Other (please specify)
3.
Have you knowingly encountered AI-generated marketing content, such as advertisements, social media posts, images, or videos?
Yes
No
Unsure
4.
How does knowing that a brand uses AI to create marketing content affect your perception of that brand?
Much more positively
Somewhat more positively
Neutral
Somewhat more negatively
Much more negatively
It depends on how AI is used
5.
Should brands disclose when they use AI to create marketing or public relations content?
Yes, always
Yes, depending on the type of content
Only when AI significantly generates the content
No
Unsure
6.
In your opinion, what are the main reasons businesses are increasingly adopting AI? (Select all that apply)
Improving efficiency and productivity
Reducing costs
Keeping up with competitors
Generating new creative ideas
Improving audience targeting
Analyzing data and measuring results
Meeting customer expectations
Following industry trends
Unsure
Other (please specify)
7.
How much do you trust AI-generated information or content from brands?
Not at all
A little
A moderate amount
A lot
Completely
It depends on the brand or content
8.
What concerns, if any, do you have about AI being used in marketing and public relations? (Select all that apply)
Misleading or inaccurate information
Lack of transparency
Reduced human creativity
Privacy and data collection
Generic or repetitive content
Damage to brand credibility
I have no concerns
Other (please specify)
9.
How important is human involvement in creating brand messaging and communicating with the public?
Not at all important
Slightly important
Moderately important
Very important
Extremely important
It depends on the task
10.
If you were choosing between two brands offering similar products or services, would knowing that one relies heavily on AI-generated marketing influence your decision?
Yes, positively
Yes, negatively
No, it would not influence my decision
It depends on how the brand uses AI
Unsure