"We Take it Seriously" - Images Question Title * 1. If you were to see the scene as a commercial on television or hear it over the radio, do you think it would affect your decision making?" Yes No Other (please specify) OK Question Title * 2. Do you believe the PSA would stick with you? Is it likely that you would remember it the next time you were out drinking? Yes No Other (please specify) OK Question Title * 3. Does the PSA effectively convey the message that binge drinking often has negative consequences, both minor and major? Yes No Other (please specify) OK Question Title * 4. What did you like about the ad? What did you dislike? OK Question Title * 5. What do you think of the campaign name: “We Take It Seriously?” OK Question Title * 6. How did you feel about the tone of the images? OK Question Title * 7. Do you have any suggestions for how to improve the PSA? OK DONE