* 1. If you were to see the scene as a commercial on television or hear it over the radio, do you think it would affect your decision making?"

* 2. Do you believe the PSA would stick with you? Is it likely that you would remember it the next time you were out drinking?

* 3. Does the PSA effectively convey the message that binge drinking often has negative consequences, both minor and major?

* 4. What did you like about the ad? What did you dislike?

* 5. What do you think of the campaign name: “We Take It Seriously?”

* 6. How did you feel about the tone of the images?

* 7. Do you have any suggestions for how to improve the PSA?