If you were to see the scene as a commercial on television or hear it over the radio, do you think it would affect your decision making?"

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* 1. If you were to see the scene as a commercial on television or hear it over the radio, do you think it would affect your decision making?"

Do you believe the PSA would stick with you? Is it likely that you would remember it the next time you were out drinking?

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* 2. Do you believe the PSA would stick with you? Is it likely that you would remember it the next time you were out drinking?

Does the PSA effectively convey the message that binge drinking often has negative consequences, both minor and major?

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* 3. Does the PSA effectively convey the message that binge drinking often has negative consequences, both minor and major?

What did you like about the ad? What did you dislike?

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* 4. What did you like about the ad? What did you dislike?

What do you think of the campaign name: “We Take It Seriously?”

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* 5. What do you think of the campaign name: “We Take It Seriously?”

How did you feel about the tone of the images?

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* 6. How did you feel about the tone of the images?

Do you have any suggestions for how to improve the PSA?

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* 7. Do you have any suggestions for how to improve the PSA?

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