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The College Lifestyle & Technology Survey
1.
Are you in college?
YES
NO
2.
What region of the US is your college in?
Northeast
Southeast
Midwest
Northwest
Southwest
International
Other
3.
What is your expected graduation year?
2016
2017
2018
2019
2020
2021
4.
How old are you?
Younger than 17
17
18
19
20
21
22
23
24
Older than 24
5.
Do you identify as female
Yes
No
Prefer not to say
6.
What is your ethnicity?
Caucasian
African-American
Asian
Hispanic
Native American
Other
Prefer not to say
7.
Which best describes your cell phone?
Smartphone
Non-smartphone
8.
If you have a smartphone, what kind do you have?
iPhone
Galaxy
Android
Google Phone
Alcatel OneTouch
Moto
CAT
HTC
Other (please specify)
9.
What would you consider to be “too long” to be away from your phone?
0-15 minutes
15-30 minutes
30-60 minutes
1-2 hours
3-5 hours
6-10 hours
10-16 hours
24 hours
A few days
A week
10.
How old were you when you got your first cell phone?
7
8
9
10
11
12
13
14
15
16
17
18
Other (please specify)
11.
What is the most important use of your phone?
Social media
Calling
Texting
Internet
E-mail
Games
Shopping
Music
12.
How many hours do you spend on your phone a day?
Less than 1
1-2
2-3
3-4
4-5
5-6
6-7
7-8
8+
13.
How many hours do you spend within a few feet of your phone a day?
Less than 1
1-2
2-3
3-4
4-5
5-6
6-7
7-8
8-10
10-12
12-16
16-20
My phone is always within a few feet of me
14.
How much time do you spend on your phone compared to a year ago?
More time now
Less time now
About the same
15.
Do you listen to podcasts?
Yes
No
16.
What is your favorite app?
Snapchat
Instagram
Facebook
Twitter
Tumblr
Pinterest
Tidal
Spotify
Musical.ly
Email (e.g. Mail or Gmail)
iTunes
Other
17.
Which of these apps do you have downloaded on your phone?
Snapchat
Instagram
Spotify
Facebook
Facebook Messenger
Twitter
Google+
Whisper
Vine
What’s App
Hulu
Netflix
HBOGo
SHO Anytime
Amazon
Boomerang
YouTube
Mobile banking
Credit card app
Uber
Lyft
BuzzFeed
Airline-specific app
OpenTable
TripAdvisor
Yelp
18.
Do you have your own account (i.e. not your parents' account) on any of these apps?
HBOGo
SHO Anytime
Netflix
Hulu
Amazon Prime
19.
What is your #1 source for news?
Online newspaper (e.g. NYTimes.com)
Other online sources
Email newsletters
TV news
Facebook
Twitter
Print newspaper
Other (please specify)
20.
Where do you notice, and pay attention to ads?
TV
Magazines
Campus fliers
Online video ads
Within apps
Facebook ads
Website banner ads
21.
What do you think of sponsored content on websites?
I like it
I don't mind it
I don't notice when something is sponsored
I don't like it
I don't know what sponsored content is
22.
Where do you learn about new brands (select all that apply)?
Friends
Family
Peers
Campus influencers
Websites
Bloggers
Social media
Magazines
TV
Radio
Podcasts
Events
23.
Which of the following do you check before going to sleep most nights (select all that apply)?
Email
Instagram
Snapchat
24.
Which would you rather give up for a week?
Texting
Email
25.
Which would you rather give up for a week?
Facebook
Instagram
Snapchat
26.
Which would you rather give up for a week?
Coffee
Your phone
27.
Which would you rather give up for a week?
Coffee
Alcohol
28.
Which of these things would you give up for a week before you gave up your iPhone (check all that apply)?
Sex
Coffee
Facebook
Netflix
Hulu
Laptop
Hooking up
Going out
Instagram
Drinking alcohol
Snapchat
Working out
29.
What's on your holiday wish list?
New phone
Clothing
Shoes
fitbit
Jewelry
New computer
Trip/travel
Gift cards
Jacket
Tablet device
Makeup or beauty products
Cash
Other technology (e.g. Alexa)
Camera
Workout clothes
Other (please specify)