Thank you for participating in the Steamboat Pilot & Today Readership Survey. We appreciate your time and comments. Respondents can enter to win either a VIP balloon ride for two at the Steamboat Pilot & Today Hot Air Balloon Rodeo this July or two $50 gift cards good at nearly 200 Steamboat Springs businesses. Winners will be selected by random drawing. All personal information will be kept confidential by Steamboat Pilot & Today and Swift Communications. You must be 18 years old or older to register for the giveaway.

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* 1. What is the ZIP code of your primary residence?

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* 2. How long have you lived at that ZIP code?

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* 3. How often do you typically look at Steamboat Pilot & Today, either the printed newspaper or the replica e-edition?

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* 4. How often do you visit SteamboatPilot.com directly or via the mobile app?

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* 5. From where do you typically access SteamboatPilot.com or its mobile app (check all that apply):

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* 6. If you read Steamboat Pilot & Today in print, how would you describe the overall editorial quality of the newspaper?

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* 7. What categories or content subjects would you like to see more of in Steamboat Pilot & Today?

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* 8. If you read SteamboatPilot.com, how would you describe the quality of the website?

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* 9. What changes or additions would you like to see made to SteamboatPilot.com?

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* 10. On a scale of 1-to-5, with "1" meaning "Not interested at all" and "5" meaning "Very interested," how interested are you in reading about the following topics in Steamboat Pilot & Today or at SteamboatPilot.com? (Please answer each row.)

  1 (Not Interested) 2 3 4 5 (Very Interested)
Happenings / event listings
People who live and work in the Steamboat community
Live entertainment, music and nightlife
Arts and cultural events and activities
Feature stories and photographs on artists and musicians
Agriculture / Ranching
Environmental issues including water use and mining
Local and regional politics
National politics
City and county government
Crime and courts
History of the area
Transportation
Weather

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* 11. On a scale of 1-to-5, with "1" meaning "Not interested at all" and "5" meaning "Very interested," how interested are you in reading about the following topics in Steamboat Pilot & Today or SteamboatPilot.com?

  1 (Not Interested) 2 3 4 5 (Very Interested)
Editorials / opinion pieces including letters and columns
Coverage of area public and private schools, including Colorado Mountain College
The Record (police blotter)
Business coverage -- Real estate
Business coverage -- the local and regional economy
Religion / spirituality
Animals (family pets to wildlife)
Dining out and food and cooking
Personal health and fitness
Sports -- local and regional sports
Sports -- high school teams and sporting events
Sports -- Colorado and national sports
Winter outdoor and recreational activities and sports
Summer outdoor and recreational activities and sports
Regional news from other mountain resorts
National / world news

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* 12. How often do you read comics in Pilot & Today?

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* 13. How often do you do puzzles in Pilot & Today?

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* 14. If you were to pick one new content feature, product or service Steamboat Pilot & Today should start offering, what would it be?

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* 15. In order for Pilot & Today to provide that one content feature, feature, product or service, what one existing Pilot & Today feature, product or service would you be willing to give up?

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* 16. Do you access or interact with Steamboat Pilot & Today on any of the following social media platforms? (Please check all that apply)

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* 18. Have you downloaded the Steamboat Pilot & Today app for your smartphone or tablet?

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* 19. If you have downloaded the Pilot & Today app, how often do you use it?

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* 20. Which of the following magazines do you typically look at when you see a new issue around town? Please check all that apply (If you have not read or seen any of these magazines, skip to the next question.)

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* 21. What are your primary sources of news and information? (Please select 3, and list them in order of preference).

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* 22. Are there any events you would like to see offered in Steamboat Springs or Routt County?

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* 23. Where do you currently find advertising information that may pertain to or influence purchasing decisions for products and services in Steamboat Springs and Routt County? (Please check all that apply)

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* 24. If you own or operate a business or community organization in Steamboat or Routt County, which of the following products or services would your business benefit from? Please check all that apply. (If you do not own or operate a business or organization, skip to the next question).

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* 25. Which of the following products or services do you or a family member intend to purchase LOCALLY (in Steamboat Springs or Routt County) during the next 12 months? (Please check all that apply)

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* 27. Do you plan to purchase any of the following items or services OUTSIDE of Steamboat Springs in the next 12 months? (Please check all that apply.)

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