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DATA & MEASUREMENT MATURITY SURVEY

MMA Vietnam Data & Media Council - Industry Survey 2026

The MMA Vietnam Data & Media Council is conducting an industry-wide survey to understand where Vietnam's marketing ecosystem stands today on data and measurement maturity. Your responses will directly shape the council's 2026 research agenda, including frameworks, playbooks, and case studies designed to help marketers make better decisions with data.

(*) How we will report results - Two-Axis Maturity Model
Survey results will be reported on two independent axes. A company can score high on one axis and low on the other, the axes measure different things.




SECTION A: ABOUT YOU
1.Full Name
2.Email
3.What best describes your role?(Required.)
4.What industry does your company primarily operate in?(Required.)
5.How large is your company in Vietnam (by headcount)?
6.Approximately what is your company's annual marketing / media spend in Vietnam?