Proposed Problems and Solutions

Friends,

Thank you for your commitment and contribution to producing dairy in New York State.

As you know, we have seen tremendous growth in the production of milk over the last couple of years, ranking New York as #3 in milk production in the nation. This increase in production creates an opportunity for us to work collaboratively to better understand New York consumers and to collectively brand our dairy products as world-class, with our shared goal of increasing consumption of all dairy products in New York.

We have created the following anonymous survey as a forum to share thoughts on what such an effort might look like.  As this survey is anonymous, we will not have the ability to track who responds to the survey. The survey is expected to take a short time to complete but you will have up to 120+ days to complete it.  The survey will close at midnight on 12/31/18 and once complete the results will be summarized and thereafter presented to the Milk Marketing Advisory Council. The summarized results will also be available for you to view at any time from our website.

Thank you for your continued commitment to New York State’s Dairy Industry!

Commissioner Richard A. Ball
New York State Department of Agriculture and Markets

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* 1. Which business type best describes you? Please choose from the following options:

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* 2. Which of the following factors do you believe contribute significantly to a decrease in milk prices? Select all that apply.

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* 3. Given the state of the dairy industry, which action item would you suggest implementing? Please choose one option from the following :

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* 4. Are you enrolled in the Margin Protection Program (MPP)?

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* 5. If you are enrolled in the Margin Protection Program (MPP), how would you best describe the 2018 version? Please choose from the following options:

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* 6. If you are not enrolled in MPP, are you enrolled in a different risk management program? Please choose from the following options:

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* 7. Which of the following actions do you believe may have a measurable beneficial impact on New York State's dairy industry? Select all that may apply.

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* 8. Do you believe that the Federal Milk Marketing Order system of classified pricing and pooling is beneficial to dairy farmers?

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* 9. Do you believe that a change should be made to how price is regulated in the Federal Milk Marketing Orders?

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* 10. If you believe a change should be made in how price is regulated in the Federal Milk Marketing Orders, which components of that regulation do you think would most benefit from this change? Select all that may apply.

How would you direct dairy check-off dollars to be spent? Please note that the total provided in the following four (4) questions must equal a total of $0.15 or 15 cents. i.e. Q11: $0.05, Q12: $0.05, Q13: $0.03, Q14: 0.02 with a total = $0.15 or 15 cents

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* 11. How many cents, between 0 and 15, would you allocate to  promotion and advertising to U.S. consumers? Slide the bar to your ideal value or type the value into the box.

0 cents 15
i We adjusted the number you entered based on the slider’s scale.

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* 12. How many cents, between 0 and 15, would you allocate to  dairy product research? Slide the bar to your ideal value or type the value into the box.

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i We adjusted the number you entered based on the slider’s scale.

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* 13. How many cents, between 0 and 15, would you allocate to the  development/innovation of new dairy-based foods? Slide the bar to your ideal value or type the value into the box.

0 cents 15
i We adjusted the number you entered based on the slider’s scale.

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* 14. How many cents, between 0 and 15, would you allocate to exports development? Slide the bar to your ideal value or type the value into the box.

0 cents 15
i We adjusted the number you entered based on the slider’s scale.

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* 15. Are there other categories not mentioned above that you would direct dairy check-off dollars to and how much would you direct to that category?

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* 16. Do you believe producers benefit from a "local" connection with their consumers?

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* 17. What other dairy initiatives, ideas or comments would you like to share?

Thank you for taking the time to fill out this survey and share your ideas on the state of the dairy industry. We appreciate all of the work you do in contributing to New York State's dairy industry and we value your feedback greatly. We offer our support and look forward to continued collaboration.

We would like to recognize our partners that contributed to creating and distributing this survey: Cornell University, Charles H. Dyson School of Applied Economics and Management, Cornell Cooperative Extension and New York Farm Bureau.

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