Which one of the Byers' Locations did you visit?

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* 1. Which one of the Byers' Locations did you visit?

Your Zip Code

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* 2. Your Zip Code

Your City

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* 3. Your City

Please tell us about yourself:

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* 4. Please tell us about yourself:

  Male Female
Gender
Age Group

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* 5. Age Group

  16-24 25-34 35-44 45-54 55-64 65+
Age Group
Please tell us about the vehicle of Interest

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* 6. Please tell us about the vehicle of Interest

What did you do during your visit?

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* 7. What did you do during your visit?

What Advertising prompted you to visit us? (ie: Newspaper, Radio, TV...)

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* 8. What Advertising prompted you to visit us? (ie: Newspaper, Radio, TV...)

What other dealership(s) did you visit before coming to us?

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* 9. What other dealership(s) did you visit before coming to us?

What time do you normally listen to the radio?

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* 11. What time do you normally listen to the radio?

  6am-10am 10am-3pm 3pm-7pm 7pm-12am 12am-6am
Station 1
Station 2
Station 3
What Times do you normally watch the NEWS?

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* 13. What Times do you normally watch the NEWS?

  5am 6am 7am Noon 4pm 5pm 6pm 9pm 10pm 11pm
News Channel 1
News Channel 2
News Channel 3
What time do you normally watch TV?

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* 15. What time do you normally watch TV?

  6am-9am 9am-3pm 3pm-5pm 5pm-7pm 7pm-10pm 10pm-12am 12am-6am
TV Station 1
TV Station 2
TV Station 3
TV Station 4
Do you have?

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* 16. Do you have?

What newspaper(s)/trade magazine(s) did you consult when making an automotive decision?

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* 17. What newspaper(s)/trade magazine(s) did you consult when making an automotive decision?

If you do receive the newspaper, which day(s) do you receive it?

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* 18. If you do receive the newspaper, which day(s) do you receive it?

  Mon Tues Wed Thurs Fri Sat Sun
What Days?
What Days?
What Days?
What Website(s) if any did you visit/shop for your vehicle before coming to us?

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* 19. What Website(s) if any did you visit/shop for your vehicle before coming to us?

What kind of information did you look for on the internet?

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* 20. What kind of information did you look for on the internet?

On a scale of 1 to 10 (10 being the MOST IMPORTANT) please rate the following factors indicating importance during your decision making process.

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* 21. On a scale of 1 to 10 (10 being the MOST IMPORTANT) please rate the following factors indicating importance during your decision making process.

  10 9 8 7 6 5 4 3 2 1
Vehicle Price
Vehicle in Stock
Dealer location
Salesperson
Service Department
Have you previously purchased or serviced a vehicle at this dealership or ANY Byer's location?

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* 22. Have you previously purchased or serviced a vehicle at this dealership or ANY Byer's location?

T