About the Channel Chief

CRN is pleased to be recognising Australia’s top channel leaders for the sixth year running with the CRN Channel Chiefs 2021 campaign. This program endeavours to provide a comprehensive directory of the most prominent key channel leaders for vendors operating in Australia.

The list helps the channel community engage in partnerships by providing information about the most relevant local channel executive for each vendor.

The directory will be launched on the CRN website at the end of May 2021.

There are two options of listings:


The 2021 CRN Channel Chiefs Directory in an online listing of 100-200 channel leaders of critical enterprise vendors. The directory also includes enhanced profiles that position Channel Chiefs as thought leaders. As a part of your enhanced listing you will receive:
  • Profile pic, name, job title, distributors
  • What partners are you looking for (100 words)
  • Share one success story (200 words)
  • What are the challenges for the channel over the next 12 months? (100 words)
  • An enhanced listing on the CRN Parter Program Guide (valued at $5000) and a link from your profile
Enhanced listings are $8,000 +GST.


Basic listings are free and include basic details.


The 2021 CRN Channel Chiefs submissions deadline extended to Friday 14th May 2021.

To secure you place in the Channel Chiefs directory, we require your logo and an image of your channel chief. The form includes upload facilities for those images.

Only one executive per company will be covered in a basic Channel Chiefs entry. Enhanced Listings list up to three key personnel. There is a limit to the number of channel chiefs we can include, so not all submissions will be published. CRN reserves the right to decide who appears in the final published list, and to edit any content provided to fit our format.

If any questions, please contact events@crn.com.au

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* 1. Please provide the details of your company's most senior Australian channel representative.

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* 2. If your Channel Chief's job title doesn't reflect their responsibilities, please explain why they belong in our directory. 

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* 3. When did your Channel Chief start their role?

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* 4. To help us if we need to check any details, please provide the contact details of the person filling out this form (if different from Channel Chief listed in Q1).

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* 5. Please upload an image of your Channel Chief.

Images must be:
  • Landscape orientation
  • At least 1400 x 900 pixels
  • A .JPG or .PNG file
  • No larger than 15 megabytes

We vastly prefer shots taken by a photographer. Snaps taken with smartphones do not reproduce well.

JPEG, JPG, PNG file types only.
Choose File
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