Travel & Lifestyle Online Study (March 2026) K wave 2 k

Question Title

* 1. Please provide the following information so that we may contact you:

Name

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

Question Title

* 2. Are you a current citizen of the USA living in the United States?

Yes

Question Title

* 3. Which of the following do you currently have access to in your home and comfortable using?

(SELECT ALL THAT APPLY)

High-speed internet access

Desktop or laptop computer

Smartphone with camera

Tablet

Webcam (either built into your computer or external)

None of the above

Question Title

* 4. With which gender do you most identify with?

Male

Female

Non Binary/Non Conforming

Other (please specify)

Question Title

* 5. What is your age?

17 or younger

18-19

20-21

22-26

27-29

30-34

35-39

40-44

45-50

51-52

53-59

60 or older

Question Title

* 6. Do you have children in your household?

Yes

Question Title

* 7. If you have children in the household, what are their ages?

Question Title

* 8. What city are you currently living in?

Question Title

* 9. What is your race?

White/Non-LatinX

African American or Black

LatinX, Hispanic, or Spanish

Asian (South Asian, East Asian, etc)

Middle Eastern or North African

American Indian, Native American, or Alaska Native

Native Hawaiian or Pacific Islander

Other (please specify)

Question Title

* 10. What is the highest level of education you have completed?

Some high school

Graduated high school / GED

Trade / vocational school

Some college

Graduated college

Some postgraduate work/degree

Postgraduate degree

Question Title

* 11. Which of the following describes your employment status?

Employed full time

Employed part time

Homemaker

Student

Retired

Not currently working

Question Title

* 12. What is your current Occupation & Industry in which you work?

Question Title

* 13. Which category best describes your household’s total annual income before taxes (i.e., the income of all wage earners in your household)?

Less than $35,000

$35,000- $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 - $149,999

$150,000 - $199,999

More than $200,000

Question Title

* 14. Which of the following best describes how you like to spend your time?

I enjoy spending time socializing out of the house with friends, and regularly try new experiences such as restaurants, events, galleries or exhibitions

I enjoy spending time out of the house, but am also happy on my own and have a preference for smaller and more intimate social gatherings

I do not socialize very often and prefer to spend time on my own rather than being out of the house

Question Title

* 15. Which, if any, of the following have you done in the last year?

Select all that apply....

Have had a holiday for leisure

Traveled for business

None of the above

Question Title

* 16. Thinking about going on holiday, who do you normally travel with

Select all that apply...

Alone (solo travel)

With my partner

With my children

With adult family members

With friends

With colleagues

Other (please specify)

Question Title

* 17. Which of the following best describes your role when booking & attending events/coordinated activities/experiences?

I am the main decision-maker and always involved in organizing

I am the main decision-maker with someone else (parents/ friends/ partner etc.)

I am less involved in organizing

I prefer for others to organize

Question Title

* 18. And do you normally travel to domestic, regional or international destinations?

Select all that apply....

Domestic

Regional

International

Other

None of the above

Question Title

* 19. Which of the following destinations, if any:

a) have you visited for leisure at any point in the past?

b) have you visited for leisure for the first time in the last year?

c) have you visited for leisure at least twice in the last five years?

d) are you planning to visit in the next year?

	a- have you visited for leisure at any point in the past?	b- have you visited for leisure for the first time in the last year?	c- have you visited for leisure at least twice in the last five years?	d-are you planning to visit in the next year
New York	New York a- have you visited for leisure at any point in the past?	New York b- have you visited for leisure for the first time in the last year?	New York c- have you visited for leisure at least twice in the last five years?	New York d-are you planning to visit in the next year
Miami	Miami a- have you visited for leisure at any point in the past?	Miami b- have you visited for leisure for the first time in the last year?	Miami c- have you visited for leisure at least twice in the last five years?	Miami d-are you planning to visit in the next year
Mexico City	Mexico City a- have you visited for leisure at any point in the past?	Mexico City b- have you visited for leisure for the first time in the last year?	Mexico City c- have you visited for leisure at least twice in the last five years?	Mexico City d-are you planning to visit in the next year
London	London a- have you visited for leisure at any point in the past?	London b- have you visited for leisure for the first time in the last year?	London c- have you visited for leisure at least twice in the last five years?	London d-are you planning to visit in the next year
Hong Kong	Hong Kong a- have you visited for leisure at any point in the past?	Hong Kong b- have you visited for leisure for the first time in the last year?	Hong Kong c- have you visited for leisure at least twice in the last five years?	Hong Kong d-are you planning to visit in the next year
Tokyo	Tokyo a- have you visited for leisure at any point in the past?	Tokyo b- have you visited for leisure for the first time in the last year?	Tokyo c- have you visited for leisure at least twice in the last five years?	Tokyo d-are you planning to visit in the next year

Question Title

* 20. If you are planning a first time ever or a return trip in the next year to NYC, Miami, Tokyo, London, or Mexico how far into your booking journey are you?

I have already booked flights/ accommodation

I’m in process of planning dates and researching flights/ accomodation

I haven’t started planning yet

Question Title

* 21. Thinking about the following travel/accommodation companies, which, if any:

a) have you booked accommodation through previously?

b) have you not booked accommodation through before, but would be open to in the future?

	a- have you booked accommodation through previously?	b- have you NOT booked accommodation through before, but would be open to in the future
Booking.com	Booking.com a- have you booked accommodation through previously?	Booking.com b- have you NOT booked accommodation through before, but would be open to in the future
Expedia	Expedia a- have you booked accommodation through previously?	Expedia b- have you NOT booked accommodation through before, but would be open to in the future
Airbnb	Airbnb a- have you booked accommodation through previously?	Airbnb b- have you NOT booked accommodation through before, but would be open to in the future
Kayak	Kayak a- have you booked accommodation through previously?	Kayak b- have you NOT booked accommodation through before, but would be open to in the future
Vrbo	Vrbo a- have you booked accommodation through previously?	Vrbo b- have you NOT booked accommodation through before, but would be open to in the future
trivago	trivago a- have you booked accommodation through previously?	trivago b- have you NOT booked accommodation through before, but would be open to in the future

Question Title

* 22. Is there any of the above travel/accommodation companies you would NEVER use for any reason?

Question Title

* 23. On a scale of 1-5 please tell me how well each describes you. ‘1’ being ‘does not describe me at all’ and 5 being ‘this definitely describes me’.

	1-Does NOT describe me at all	2-Does NOT describe me much	3-Neither describes me nor does not describe me	4-Describes me slightly	5-Definitely describes me
Attending events/coordinated activities is a rarity for me	Attending events/coordinated activities is a rarity for me 1-Does NOT describe me at all	Attending events/coordinated activities is a rarity for me 2-Does NOT describe me much	Attending events/coordinated activities is a rarity for me 3-Neither describes me nor does not describe me	Attending events/coordinated activities is a rarity for me 4-Describes me slightly	Attending events/coordinated activities is a rarity for me 5-Definitely describes me
I typically attend events/coordinated activities at least a few times a year	I typically attend events/coordinated activities at least a few times a year 1-Does NOT describe me at all	I typically attend events/coordinated activities at least a few times a year 2-Does NOT describe me much	I typically attend events/coordinated activities at least a few times a year 3-Neither describes me nor does not describe me	I typically attend events/coordinated activities at least a few times a year 4-Describes me slightly	I typically attend events/coordinated activities at least a few times a year 5-Definitely describes me
I enjoy a mix of free and paid experiences	I enjoy a mix of free and paid experiences 1-Does NOT describe me at all	I enjoy a mix of free and paid experiences 2-Does NOT describe me much	I enjoy a mix of free and paid experiences 3-Neither describes me nor does not describe me	I enjoy a mix of free and paid experiences 4-Describes me slightly	I enjoy a mix of free and paid experiences 5-Definitely describes me
I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend	I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend 1-Does NOT describe me at all	I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend 2-Does NOT describe me much	I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend 3-Neither describes me nor does not describe me	I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend 4-Describes me slightly	I consider myself someone who’s ‘in the know’ of new, trendy, and/or cool events/activities to attend 5-Definitely describes me
I only attend free events or invitations	I only attend free events or invitations 1-Does NOT describe me at all	I only attend free events or invitations 2-Does NOT describe me much	I only attend free events or invitations 3-Neither describes me nor does not describe me	I only attend free events or invitations 4-Describes me slightly	I only attend free events or invitations 5-Definitely describes me
I prefer sticking to a routine and activities I know I like over trying new things	I prefer sticking to a routine and activities I know I like over trying new things 1-Does NOT describe me at all	I prefer sticking to a routine and activities I know I like over trying new things 2-Does NOT describe me much	I prefer sticking to a routine and activities I know I like over trying new things 3-Neither describes me nor does not describe me	I prefer sticking to a routine and activities I know I like over trying new things 4-Describes me slightly	I prefer sticking to a routine and activities I know I like over trying new things 5-Definitely describes me
I prefer sticking to a routine and activities I know I like over trying new things	I prefer sticking to a routine and activities I know I like over trying new things 1-Does NOT describe me at all	I prefer sticking to a routine and activities I know I like over trying new things 2-Does NOT describe me much	I prefer sticking to a routine and activities I know I like over trying new things 3-Neither describes me nor does not describe me	I prefer sticking to a routine and activities I know I like over trying new things 4-Describes me slightly	I prefer sticking to a routine and activities I know I like over trying new things 5-Definitely describes me
I prefer to avoid paying for experiences where possible	I prefer to avoid paying for experiences where possible 1-Does NOT describe me at all	I prefer to avoid paying for experiences where possible 2-Does NOT describe me much	I prefer to avoid paying for experiences where possible 3-Neither describes me nor does not describe me	I prefer to avoid paying for experiences where possible 4-Describes me slightly	I prefer to avoid paying for experiences where possible 5-Definitely describes me

Question Title

* 24. What is an example of a new or trending experience that caught your attention lately? These could be in your local area or further afield. Where did you hear about it?

Question Title

* 25. When travelling for leisure, how likely would you be to use/go on paid tourist experiences?

Very unlikely

Unlikely

Neutral/not sure

Likely

Very likely

Question Title

* 26. I’m going to name a list of companies.

Which of the following, if any have you heard of for booking experiences?

Select all that apply....

Airbnb

Eventbrite

Booking.com

GetYourGuide

TripAdvisor

Viator

Withlocals

Expedia

Question Title

* 27. I’m going to name a list of companies.

Which of the following, if any, are you open to booking a paid event/coordinated activity through in the future?

Select all that apply....

Airbnb

Eventbrite

Booking.com

GetYourGuide

TripAdvisor

Viator

Withlocals

Expedia

Question Title

* 1. Please provide the following information so that we may contact you:

Question Title

* 2. Are you a current citizen of the USA living in the United States?

Question Title

* 3. Which of the following do you currently have access to in your home and comfortable using? (SELECT ALL THAT APPLY)

Question Title

* 4. With which gender do you most identify with?

Question Title

* 5. What is your age?

Question Title

* 6. Do you have children in your household?

Question Title

* 7. If you have children in the household, what are their ages?

Question Title

* 8. What city are you currently living in?

Question Title

* 9. What is your race?

Question Title

* 10. What is the highest level of education you have completed?

Question Title

* 11. Which of the following describes your employment status?

Question Title

* 12. What is your current Occupation & Industry in which you work?

Question Title

* 13. Which category best describes your household’s total annual income before taxes (i.e., the income of all wage earners in your household)?

Question Title

* 14. Which of the following best describes how you like to spend your time?

Question Title

* 15. Which, if any, of the following have you done in the last year?Select all that apply....

Question Title

* 16. Thinking about going on holiday, who do you normally travel with Select all that apply...

Question Title

* 17. Which of the following best describes your role when booking & attending events/coordinated activities/experiences?

Question Title

* 18. And do you normally travel to domestic, regional or international destinations? Select all that apply....

Question Title

* 19. Which of the following destinations, if any:a) have you visited for leisure at any point in the past?b) have you visited for leisure for the first time in the last year?c) have you visited for leisure at least twice in the last five years?d) are you planning to visit in the next year?

Question Title

* 20. If you are planning a first time ever or a return trip in the next year to NYC, Miami, Tokyo, London, or Mexico how far into your booking journey are you?

Question Title

* 21. Thinking about the following travel/accommodation companies, which, if any:a) have you booked accommodation through previously?b) have you not booked accommodation through before, but would be open to in the future?

Question Title

* 22. Is there any of the above travel/accommodation companies you would NEVER use for any reason?

Question Title

* 23. On a scale of 1-5 please tell me how well each describes you. ‘1’ being ‘does not describe me at all’ and 5 being ‘this definitely describes me’.

Question Title

* 24. What is an example of a new or trending experience that caught your attention lately? These could be in your local area or further afield. Where did you hear about it?

Question Title

* 25. When travelling for leisure, how likely would you be to use/go on paid tourist experiences?

Question Title

* 26. I’m going to name a list of companies. Which of the following, if any have you heard of for booking experiences?Select all that apply....

Question Title

* 27. I’m going to name a list of companies. Which of the following, if any, are you open to booking a paid event/coordinated activity through in the future?Select all that apply....

* 3. Which of the following do you currently have access to in your home and comfortable using?

(SELECT ALL THAT APPLY)

* 15. Which, if any, of the following have you done in the last year?

Select all that apply....

* 16. Thinking about going on holiday, who do you normally travel with

Select all that apply...

* 18. And do you normally travel to domestic, regional or international destinations?

Select all that apply....

* 19. Which of the following destinations, if any:

a) have you visited for leisure at any point in the past?

b) have you visited for leisure for the first time in the last year?

c) have you visited for leisure at least twice in the last five years?

d) are you planning to visit in the next year?

* 21. Thinking about the following travel/accommodation companies, which, if any:

a) have you booked accommodation through previously?

b) have you not booked accommodation through before, but would be open to in the future?

* 26. I’m going to name a list of companies.

Which of the following, if any have you heard of for booking experiences?

Select all that apply....

* 27. I’m going to name a list of companies.

Which of the following, if any, are you open to booking a paid event/coordinated activity through in the future?

Select all that apply....