2018 SURVEY OF MIAMI TODAY READERS SECTION I: MIAMI TODAY READERSHIP Please record your answers by checking the appropriate box or by filling in the appropriate response. Question Title * 1. Which of the following electronic devices do you use on a regular basis? (Please check ALL THAT APPLY) iPhone Android Other Smartphones iPad Android Tablets Nook Kindle Netbook Laptop None of these Question Title * 2. In a typical month, how many issues of the PRINT version of MIAMI TODAY do you read? None One Two Three Four Question Title * 3. Beside yourself, how many other people read your copy of MIAMI TODAY? Seven or more Six Five Four Three Two One None Question Title * 4. How long do you spend reading each issue of MIAMI TODAY? Under 15 minutes 15 to 25 minutes 26 to 40 minutes 41 minutes to an hour 1 to 2 hours More than 2 hours Question Title * 5. How long do you keep each issue of MIAMI TODAY? 1 day or less 2 to 4 days 5 to 7 days 1 to 4 weeks 1 to 3 months Over 3 months Question Title * 6. How many years have you been reading MIAMI TODAY? Number of years: Question Title * 7. What parts of MIAMI TODAY do you read regularly, that is to say at least three weeks every month?(Please check ALL THAT APPLY) Achiever Profile Advertising Arts & Entertainment Calendar Filming in Miami Front Page FYI Miami Government Reports The Insider Column People Real Estate articles Special sections Viewpoint page Question Title * 8. How useful is the Arts & Entertainment Calendar of MIAMI TODAY to you? Very useful Somewhat useful Not useful Question Title * 9. And in a typical week, how often do you reference the Arts & Entertainment Calendar? Not at all Once Twice Three times Four or more times Question Title * 10. How interested would you be in receiving daily digital alerts of events included in the Arts & Entertainment Calendar? Very interested Somewhat interested Somewhat uninterested Very uninterested Question Title * 11. MIAMI TODAY is considering adding an Arts and Entertainment review section. How important is such a section to you? Very important Somewhat important Somewhat unimportant Very unimportant Question Title * 12. MIAMI TODAY is also considering adding an obituary section. How important is such a section to you? Very important Somewhat important Somewhat unimportant Very unimportant Question Title * 13. What actions, if any, have you taken as a result of reading articles or advertisements in MIAMI TODAY?(Please check ALL THAT APPLY) Visited an advertiser’s Web site. Referred an ad to another person by sending either a tearsheet, photocopy or the entire paper. Discussed a MIAMI TODAY ad or news item with someone else. Purchased a product or service. Referred a news item to another person. Became involved in a business or civic matter. Followed up on a business lead that you saw in MIAMI TODAY. Filed information for future use or reference. Requested additional information from an advertiser, sales representative or distributor. Planned a weekend event or restaurant visit. Question Title * 14. How often do you view MIAMI TODAY’S web site, www.miamitodaynews.com? Occasionally At least weekly Never Question Title * 15. Do you subscribe to MIAMI TODAY’S online digital edition? Yes No Question Title * 16. If no, why don’t you subscribe to MIAMI TODAY’S online digital edition?(Please check ALL THAT APPLY) The $60/year fee is too costly I prefer to read it in print I don’t like digital publications Nobody ever asked me to subscribe I don’t see the value of the digital edition Other: Question Title * 17. How interested would you be in a MIAMI TODAY online digital edition that provides new content on a daily basis? Very interested Somewhat interested Somewhat uninterested Very uninterested Question Title * 18. Where do you turn most often for local news? Paper edition newspapers Newspaper web sites Television Internet news sites Blogs News magazines Radio Twitter, Facebook, Instagram Question Title * 19. Which of these other publications do you read on a regular basis in PRINT form? (Please check ALL THAT APPLY) Miami Herald Business Monday-Miami Herald Daily Business Review Florida Trend New York Times South Florida Business Journal USA Today Wall Street Journal Other: Question Title * 20. Which of these other publications do you read on a regular basis in DIGITAL form? (Please check ALL THAT APPLY) Miami Herald Business Monday-Miami Herald Daily Business Review Florida Trend New York Times South Florida Business Journal USA Today Wall Street Journal Other: Question Title * 21. Please rate each of the following publications for the quality of its business and civic news coverage, from 1 (very low level of quality) to 5 (very high level of quality). Very low level of quality1 2 3 4 Very high level of quality5 MIAMI TODAY MIAMI TODAY Very low level of quality1 MIAMI TODAY 2 MIAMI TODAY 3 MIAMI TODAY 4 MIAMI TODAY Very high level of quality5 Miami Herald Miami Herald Very low level of quality1 Miami Herald 2 Miami Herald 3 Miami Herald 4 Miami Herald Very high level of quality5 Daily Business Review Daily Business Review Very low level of quality1 Daily Business Review 2 Daily Business Review 3 Daily Business Review 4 Daily Business Review Very high level of quality5 South Florida Business Journal South Florida Business Journal Very low level of quality1 South Florida Business Journal 2 South Florida Business Journal 3 South Florida Business Journal 4 South Florida Business Journal Very high level of quality5 Question Title * 22. Please rate each of the following publications for the credibility of its business and civic news coverage, from 1 (very low level of credibility) to 5 (very high level of credibility). Very low level of credibility1 2 3 4 Very high level of credibility5 MIAMI TODAY MIAMI TODAY Very low level of credibility1 MIAMI TODAY 2 MIAMI TODAY 3 MIAMI TODAY 4 MIAMI TODAY Very high level of credibility5 Miami Herald Miami Herald Very low level of credibility1 Miami Herald 2 Miami Herald 3 Miami Herald 4 Miami Herald Very high level of credibility5 Daily Business Review Daily Business Review Very low level of credibility1 Daily Business Review 2 Daily Business Review 3 Daily Business Review 4 Daily Business Review Very high level of credibility5 South Florida Business Journal South Florida Business Journal Very low level of credibility1 South Florida Business Journal 2 South Florida Business Journal 3 South Florida Business Journal 4 South Florida Business Journal Very high level of credibility5 Question Title * 23. Please tell us which newspaper is best for these areas of news and advertising. Check only ONE newspaper for each area. MIAMI TODAY S. FLA BUSINESS JOURNAL MIAMI HERALD DAILY BUSINESS REVIEW The Arts The Arts MIAMI TODAY The Arts S. FLA BUSINESS JOURNAL The Arts MIAMI HERALD The Arts DAILY BUSINESS REVIEW Banking & Finance Banking & Finance MIAMI TODAY Banking & Finance S. FLA BUSINESS JOURNAL Banking & Finance MIAMI HERALD Banking & Finance DAILY BUSINESS REVIEW Business News Business News MIAMI TODAY Business News S. FLA BUSINESS JOURNAL Business News MIAMI HERALD Business News DAILY BUSINESS REVIEW Calendar Calendar MIAMI TODAY Calendar S. FLA BUSINESS JOURNAL Calendar MIAMI HERALD Calendar DAILY BUSINESS REVIEW Civic Activities Civic Activities MIAMI TODAY Civic Activities S. FLA BUSINESS JOURNAL Civic Activities MIAMI HERALD Civic Activities DAILY BUSINESS REVIEW Government Government MIAMI TODAY Government S. FLA BUSINESS JOURNAL Government MIAMI HERALD Government DAILY BUSINESS REVIEW Helps me do my job better Helps me do my job better MIAMI TODAY Helps me do my job better S. FLA BUSINESS JOURNAL Helps me do my job better MIAMI HERALD Helps me do my job better DAILY BUSINESS REVIEW Local business trends Local business trends MIAMI TODAY Local business trends S. FLA BUSINESS JOURNAL Local business trends MIAMI HERALD Local business trends DAILY BUSINESS REVIEW News of Companies News of Companies MIAMI TODAY News of Companies S. FLA BUSINESS JOURNAL News of Companies MIAMI HERALD News of Companies DAILY BUSINESS REVIEW Real Estate Real Estate MIAMI TODAY Real Estate S. FLA BUSINESS JOURNAL Real Estate MIAMI HERALD Real Estate DAILY BUSINESS REVIEW Retail Advertising Retail Advertising MIAMI TODAY Retail Advertising S. FLA BUSINESS JOURNAL Retail Advertising MIAMI HERALD Retail Advertising DAILY BUSINESS REVIEW Small Business Needs Small Business Needs MIAMI TODAY Small Business Needs S. FLA BUSINESS JOURNAL Small Business Needs MIAMI HERALD Small Business Needs DAILY BUSINESS REVIEW Question Title * 24. Please tell us how much you agree or disagree with each of the following statements, from 1 (strongly disagree) to 5 (strongly agree). Strongly disagree1 2 3 4 Strongly agree5 MIAMI TODAY contains news I cannot find anywhere else. MIAMI TODAY contains news I cannot find anywhere else. Strongly disagree1 MIAMI TODAY contains news I cannot find anywhere else. 2 MIAMI TODAY contains news I cannot find anywhere else. 3 MIAMI TODAY contains news I cannot find anywhere else. 4 MIAMI TODAY contains news I cannot find anywhere else. Strongly agree5 MIAMI TODAY contains information I need in my business or personal life. MIAMI TODAY contains information I need in my business or personal life. Strongly disagree1 MIAMI TODAY contains information I need in my business or personal life. 2 MIAMI TODAY contains information I need in my business or personal life. 3 MIAMI TODAY contains information I need in my business or personal life. 4 MIAMI TODAY contains information I need in my business or personal life. Strongly agree5 Question Title * 25. How often would you like to receive digital story alerts from MIAMI TODAY? As the story happens At most once a day At most once a week None at all Question Title * 26. If you could add content to MIAMI TODAY, which of the following would you include more of? (Please check all THAT APPLY) Advertising Arts coverage Business news Community Government news Investigative reporting Neighborhood news Real estate news Social coverage Don’t add anything Page1 / 5 20% of survey complete. Next