* 1. Which attribute best describes the Benefit Cosmetics brand to you? Please check all that apply.

* 2. When you think of Benefit Cosmetics, it makes you ________.

* 3. Please read each of the statements below and indicate how strongly you believe each one applies to Benefit Cosmetics:

  I strongly agree I agree Undecided I disagree I strongly disagree
Solves my beauty problems
Is fun/ makes me smile
Offers really innovative products
Has attractive packaging
Is a brand I entirely trust
Is a brand to which I feel close to
Offers high quality products/ formula
Is good value for my money
Is used by professional Make-up artists
Is used by celebrities
Teaches me new makeup application techniques
Is edgy and trend setting
I am proud to take out these make up products out of my purse
Makes me dream
Is an iconic brand