1. Do You Like Coffee a...Latte?

This survey is intended for people who drink coffee at least once a month. If you don't, you probably won't have an answer to them.

Thanks a lot!

* 1. What time of day do you drink coffee (check all that apply)?

* 2. What's the most important factor in choosing where you go for your coffee/espresso drinks (lattes, cappuccinos, etc.)?

* 3. How important is the ambience/environment to your coffee drinking experience?

* 4. Which vendor has the best coffee?

* 5. What do you think of the price of Starbucks coffee?

* 6. Which words do you associate with McDonald's?

* 7. Are you familiar with the name "McCafe"?

* 8. Did you know that McDonald's will begin offering specialty coffee drinks such as lattes, mochas, and cappuccinos?

* 9. Did you know that Consumer Reports rated McDonald's coffee higher than Starbucks, Dunkin' Donuts, and Burger King?

* 10. Would you be willing to try premium coffee drinks from McDonald's?

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