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Speed Consulting Survey
3.
Speed Consulting Survey Part One
On a scale of 1-10 (1 being the lowest, 10 being the highest) what is your level of need in the following list of hjc’s service areas:
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1.
Pledge-based fundraising (Ramp up your memorial/tribute giving, third-party events, campaigns, and personal or group fundraising)
(Required.)
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10
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2.
Alternative/symbolic giving (Alternative giving focuses on gifts that commodify your mission and allows your donors to support your cause on any gift-giving occasion)
(Required.)
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10
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3.
Interactive marketing (From search to mobile and email to display, we are eager to mix it up for fundraising and branding success)
(Required.)
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10
Search Engine Marketing (Google ad words, keyword optimization)
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Online Paid Media (Display/banner ads, advertorials, etc.)
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Social Media (Facebook, Twitter, Blogs, Wikis)
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Email Marketing (Grow your list and test messaging and creative)
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Sponsorships and microsites (Flanker brand development,event-based and holiday or timed campaigns)
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Video Advertising (Fast, urgent, and informative DRTV spot)
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Media Budget Planning
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4.
Website Usability (Increase the number of donations your organization receives by making your website easier for donors to use)
(Required.)
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5.
Website Redesign (Our team will provide the direction and strategy to create designs that
are attractive, fundraising-focused and represent your organization’s “look and feel” online.)
(Required.)
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6.
Website Analytics (Web Analytics are an essential tool in the creation and management of an integrated digital strategy in order to measure the success of your fundraising, marketing and communication initiatives)
(Required.)
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7.
Human Resources (In a world of information systems and content management, sometimes the most difficult part is managing people)
(Required.)
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Change management (Implementation of sustainable, successful change in your organization)
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Educating senior management (Assistance getting managers on board with new improvements)
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Capacity Building (Getting the tools and the people in place to carry out online fundraising)
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8.
Cross channel Integration (Do you know how emailing impacts your telemarketing efforts or why your direct mail results sometimes fluctuate?)
(Required.)
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Advocate/donor conversion (Advocates are the warmest leads to approach for donation)
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Online/offline integration (Tying together traditional and new media)
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9.
Strategic Planning (Ensure the best possible strategy and implement it with a shared vision and integrated processes)
(Required.)
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10
