WFA & MediaSense - The Future of the Media Organisation

The shape and structure of internal media organisations is rising up the agenda for global advertisers, especially as the lines between paid, owned, and earned media continue to blur. Getting the right model in place is critical to driving growth and making media investment more effective.

In this third edition of the series on Media Transformation, WFA and MediaSense are launching a new survey into the Future of the Media Organisation. We’re inviting client-side media teams to share their views on how internal media organisations are evolving to meet new demands. Where do responsibilities sit? What capabilities are being prioritised? And how confident are leaders that their current set-up is fit for the future?

Your input will help build a clearer picture of how internal media organisations are changing — and where the biggest opportunities lie. We’ll share the outcomes during a special session at Cannes in June.

As always, responses will remain anonymous and results will be reported in aggregate. Only WFA and MediaSense will have access to the data, and no individual company will be identifiable.