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MUM Social Behaviour and Insights 2025
1.
ABOUT SOCIAL MEDIA: Which of the following social media sites are you active on ie. either posting or watching other accounts and interacting on the platform even if you don't post yourself
Facebook
Instagram
SnapChat
Twitter
Pinterest
Whats App
Signal
LinkedIn
Tik Tok
You Tube
Other (please specify)
2.
ABOUT SOCIAL MEDIA: We assume you use social media to keep up with friends. But what else do you use social media for? Please choose up to THREE activities that most relate to you.
Browse celebrity news or to follow celebrities
Follow people who I don't know personally, for inspiration, guidance, entertainment
Visit parent forums eg. Mumsnet, Netmums, BabyCentre
Follow the news, current affairs and sport results
Follow brands and businesses
I'm a member of forums for work and networking
Watch vlogs, read blogs and posts about my hobby / sports team
I use it for work purposes
Other (please specify)
3.
ABOUT SOCIAL MEDIA: Thinking about the above question. If you follow other people who you don't know personally, what was it that attracted you to their account? Please tick a maximum of THREE answers
They share my hobby / interests
I can relate to them
I find them inspiring
They are very different to me so I like the window into their world
They are very entertaining
They are a friend of a friend
I don't follow anyone I don't know
None of the above
Other (please specify)
4.
ABOUT SOCIAL MEDIA: Please choose a maximum of FOUR of the following statements that best reflect how you feel about social media
I enjoy following and interacting with brands / businesses
I like sharing my life, photos, experiences and thoughts on social media
I feel upset if my posts don't get many likes
My friends posts can make me feel a bit rubbish about my life
I am sometimes scared to voice my real opinion on social media
I like to discover new social platforms and open new accounts
I think I spend too much time on social media
I find social media can be a lifeline for me
Social media can sometimes make me feel lonely
I use social media for relaxation and entertainment
None of the above
Other (please specify)
5.
ABOUT YOUR SHOPPING HABITS: How do you discover NEW products? Please select THREE answers that best reflect you.
Friend and family recommendations
Browsing the internet / links that come up on Google
Watching other people who inspire me on their social media accounts eg. Instagram
Reading independent blogs /reviews
Reading magazine or newspaper product pieces or reviews
Watching a brand's social media account
Seeing a celebrity using it
Seeing an advert or offer pop up in my newsfeed
Other (please specify)
6.
ABOUT YOUR SHOPPING HABITS: Are you MORE likely to buy something if...Please select up to FOUR answers that best reflect you.
A friend recommends it
You see it mentioned in a magazine / newspaper
You read a positive customer review in a third party online shop eg Amazon
You read a positive customer review on the brand's social media page
You see it reviewed in a social media post by someone you follow but who you don't know personally
You get a special offer in your social news feed
You see a celebrity using it
You see an ad pop up while you are browsing online
You see it in a TV advert
You read a positive customer review on the brand's online shop
Other (please specify)
7.
ABOUT YOUR SHOPPING HABITS: Have you ever been influenced to buy something because you saw someone (who you don't know personally) on social media using it?
Yes
No
I have been tempted, I might do in future
I haven't bought, but I have researched it as a result
Other (please specify)
8.
ABOUT BRANDS ON SOCIAL MEDIA: Do you use brand owned social sites to research their products and communicate with them? If you do, please tick all the sites that you use
Facebook
Instagram
Twitter
Pinterest
Snapchat
LinkedIn
Tik Tok
You Tube
I don't use social media to research brands or communicate with them
9.
ABOUT BRANDS ON SOCIAL MEDIA: Please tick every box that relates to you.
I have been drawn to a brand because of its social media pages
I am more likely to buy from a brand if it has lots of likes and positive comments on its social media pages
I am more likely to buy from a brand if it has a fun and entertaining social media newsfeed
I am more likely to buy from a brand if it runs a lot of competitions / giveaways on social media
I am more likely to buy from a brand that has a human voice on social media
I am more likely to buy from a brand if it engages and interacts with followers on social media
I am put off buying from a brand if it doesn't have an active social media presence
I have followed a brand because it offered a chance to win products
I am more likely to buy from a brand if it has an informative newsfeed
I have unfollowed a brand after its competition closed
10.
Do you try to buy responsibly, thinking about the environment more than you used to? Please tick all the answers that relate to you.
Yes, I am more aware of the issues now
Yes, I am more conscious of the future now I am a parent
Yes, but no more than before, I have always had a concern for the environment
No, my choices are based on something different to the environment
Yes, I would like to do more but I find it too expensive
If I could turn back the clock, I would make more sustainable choices earlier
I don't consider the environment
Other (please specify)
Current Progress,
0 of 10 answered