We Need Your Input!

With the passage of a historic referendum and the construction of a state-of-the-art community center, the District has a once-in-a-generation opportunity to refresh its brand identity. And with your input, we’ll create a brand that reflects the pride of our community, one that values parks and recreation, honors its history, and embraces the possibilities ahead.

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1. Imagine you’re showing a visitor around the District. What’s the one place you’d insist they see?

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2. How do you want the District’s brand to feel?

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3. If you could describe the Elmhurst Park District in one word, what would it be?

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4. What symbols, colors, or imagery feel most representative of the District?

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5. What words, feelings, or values should a new District logo &/or visuals evoke?

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6. If the District were a person, how would you describe their personality?

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7. Looking 10 years ahead, what should Elmhurst Park District be known for?

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8. What makes the Elmhurst Park District unique compared to other communities?

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9. List out nouns (a person, place, or thing) that could be in the logo.

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