Elmhust Park District - Brand Survey

We Need Your Input!

With the passage of a historic referendum and the construction of a state-of-the-art community center, the District has a once-in-a-generation opportunity to refresh its brand identity. And with your input, we’ll create a brand that reflects the pride of our community, one that values parks and recreation, honors its history, and embraces the possibilities ahead.
1.Imagine you’re showing a visitor around the District. What’s the one place you’d insist they see?
2.How do you want the District’s brand to feel?
3.If you could describe the Elmhurst Park District in one word, what would it be?
4.What symbols, colors, or imagery feel most representative of the District?
5.What words, feelings, or values should a new District logo &/or visuals evoke?
6.If the District were a person, how would you describe their personality?
7.Looking 10 years ahead, what should Elmhurst Park District be known for?
8.What makes the Elmhurst Park District unique compared to other communities?
9.List out nouns (a person, place, or thing) that could be in the logo.