Defining Your Message Worksheet

For greater context, be sure to watch Defining The Message video.

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* 1. Your email address

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* 2. Your info

Name

Company

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* 3. Brainstorm - what problems do your ideal customers have (that you can help with)?

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* 4. Brainstorm - what are the best ways to solve those problems?

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* 5. Brainstorm - why is your company/solution the best choice?

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* 6. Create a statement that defines the problem/pain you solve:

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* 7. Create a statement that explains the best way to solve the problem/pain:

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* 8. Create a statement that describes why you're the best choice: