Horse Illustrated 2022 Reader Survey Question Title * 1. Please fill in below: Name Email Address Question Title * 2. How old are you? 18 or younger 19-24 25-34 35-44 45-54 55-64 65 or older Question Title * 3. Are you: Male Female Question Title * 4. Where do you live? Northeast Southeast Midwest Northern Tier South Southwest West Coast Northwest Alaska/Hawaii Canada Another foreign country Question Title * 5. Do you have children living at home? (Check all that apply): No Yes, adult children Yes, children under 18 Question Title * 6. How did you hear about Horse Illustrated? Always known about it as long as I can remember A friend/trainer/word of mouth Saw an advertisement online/email Saw an advertisement in the mail Other (please specify) Question Title * 7. How long have you been riding? I don’t ride 0-2 years 3-5 years 5-10 years 10+ years Question Title * 8. How often do you ride? Multiple times per week Once a week Less than once a week I don’t ride Question Title * 9. What type of riding you do? (check all that apply) Western Trail riding Dressage Hunter/jumper Eventing Other (please specify) Question Title * 10. Do you compete? (check all that apply) No In hunter/jumpers In dressage In eventing In barrels/games In other western showing In Other (please specify) Question Title * 11. Do you travel to shows or other horse events outside your home town at least once per year? Yes No Question Title * 12. How many horses do you own? None One Two Three Four Five or more Question Title * 13. If you own a horse, where is he kept? Boarding stable My property I don’t own a horse Question Title * 14. Who decides what your horse eats? Boarding barn manager My trainer Me Question Title * 15. Does your home décor express your love of horses? Yes No Question Title * 16. Do you have any household pets? (Check all that apply): Dog(s) Cat(s) None of the above Question Title * 17. Do you travel to (check all that apply): Hotels Resorts Dude ranches None of the above Question Title * 18. Do you have a home office? Yes No Question Title * 19. What supplements do you give your horse? (Check all that apply): Hoof Senior Weight/coat/oil/fat Joint health Gut health Electrolytes Vitamin/mineral Other (please list) Question Title * 20. What type of maintenance does your horse require? (Check all that apply): Arthritis medication Joint injections Therapeutic shoeing Chiropractic and/or acupuncture Other (please list) Question Title * 21. How long have you been subscribing to Horse Illustrated? I’m not a subscriber Less than a year 1-2 years 3-4 years 5+ years Question Title * 22. How many people read your copy of Horse Illustrated magazine? Just me 1 other person 2 other people 3 or more other people Question Title * 23. What other horse magazines do you read most? (check all that apply) Horse Illustrated Practical Horseman Equus Horse & Rider Western Horseman Other (please specify) Question Title * 24. What are your favorite parts of Horse Illustrated? (check all that apply) Notebook Style/Gear Your Horse Life Boss Babes Horse People Fit Rider Horse Behavior Nutrition Notes Horse Adoption Riding Destination Western Training English Training Horse Care Horse Health Breed Portfolio Question Title * 25. Which other topics would you like Horse Illustrated to cover? Question Title * 26. Have you ever bought something advertised in Horse Illustrated? Yes No Question Title * 27. How often do you visit the HorseIllustrated.com website? Never More than once a week Weekly Monthly Less than once a month Question Title * 28. Is the HorseIllustrated.com website easy to navigate? Yes No I don’t use it Question Title * 29. Would you consider paying if the articles were only available on the website? Yes No Question Title * 30. How much would you pay to access articles online? I would not pay $0.99/month $1-2.99/month $3-4.99/month Question Title * 31. Which social media platforms do you use? (check all that apply) I don’t use social media Facebook Instagram YouTube TikTok Twitter Pinterest Snapchat Question Title * 32. Do you follow Horse Illustrated on any social media platforms? Yes No Question Title * 33. Do you listen to podcasts? Yes No Question Title * 34. What is your annual household income? I prefer not to say Under $50,000 $50,000-69,000 $70,000-89,000 $90,000-109,000 $110,000-149,000 $150,000-$199,000 Over $200,000 Done