SeaChoice Consumer Survey

1. Sustainable Seafood Survey

Sustainable seafood refers to fish and shellfish that are caught or farmed in a way that protects the health of our oceans for future generations to come.

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* 1. Please rate your level of awareness about sustainable seafood.

Very aware

Somewhat aware

Not aware

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* 2. When you purchase seafood from a grocer or a restaurant, which of the following do you consider? Please check all that apply.

Presence of contaminants (E.g. Mercury)

Dyes and additives

Omega fatty acids/nutrition

Sustainability

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* 3. Does price affect your sustainable seafood purchasing decisions?

Not at all

Very little

I would like to purchase sustainable seafood, but I am more influenced by price

I am willing to pay more for sustainable seafood options

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* 4. When you purchase seafood, which of the following questions do you ask? Please check all that apply.

Species Name (E.g. often seafood is labeled as salmon without the species name: sockeye, coho, etc...)

Is the seafood wild or farmed?

How was the seafood caught or farmed?

Where was the fish farmed or caught?

I do not ask questions about my seafood.

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* 5. Canada currently lacks comprehensive seafood labeling laws. Would you like to see seafood labeling improved in Canada (E.g. Information on fishing method, country of origin, wild/farmed, dyes and additives etc.)

Yes

I do not know

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* 6. Would you consider purchasing an unfamiliar seafood product if it was the most sustainable option?

Yes

I do not know

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* 7. Would you be willing to shift to farmed product if it was more sustainable than the wild counterpart?

Yes

I do not know

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* 8. What would make it easier for you to buy sustainable seafood?

Well-informed staff at restaurants and retailers

Information cards outlining sustainable choices

In-store signage (E.g. posters)

Recipes/cooking tips

Recognizable logos on menus and packaging

Informational workshops on sustainable seafood

More affordable green options

Comprehensive seafood labeling

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* 9. Which of the sustainable seafood programs have you heard of?

MSC (Marine Stewardship Council)

Ocean Wise

SeaChoice

Other (please specify)

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* 10. Do you use a sustainable seafood wallet guide?

Yes

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* 11. If you answered yes in the above question, which card do you use and do you find it helpful in your purchasing decisions?

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* 12. How often do you and/or your family eat seafood?

1-3 times a month

Once per week

2-3 times a week

3 or more times a week

Never

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* 13. Who does the majority of grocery shopping in your home?

My partner

My parent/guardian

Other

Other (please specify)

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* 14. Where do you typically purchase seafood? Please choose all that apply.

Local grocery store

Larger grocery chain (E.g. Loblaws, Sobeys, Walmart, Safeway)

Bulk warehouse (E.g. Costco, The Great Canadian Warehouse)

Specialty seafood retailer

Farmer’s Market

Restaurant

Off the boat

I catch my own fish

Other (please specify)

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* 15. When purchasing seafood, which do you prefer?

	Most Often	Sometimes	Rarely	Never
Fresh	Fresh Most Often	Fresh Sometimes	Fresh Rarely	Fresh Never
Frozen	Frozen Most Often	Frozen Sometimes	Frozen Rarely	Frozen Never
Canned	Canned Most Often	Canned Sometimes	Canned Rarely	Canned Never