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Consumer Experience



What are you looking for in a shopping experience? Greater Lafayette Commerce and your local retailers would like to know.

The following survey is designed to provide insight regarding what types of experiences shoppers prefer when shopping. The findings and practical applications will be presented to Greater Lafayette retailers, empowering them to create amazing shopping experiences for you.

The survey should only take about 5 minutes to complete. If you agree to respond to the items on the questionnaire, your responses are anonymous and any demographic information collected will be kept confidential and not shared with any third parties.

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* 1. Age in years.

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* 2. Gender

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* 3. Highest level of education

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* 4. Household income

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* 5. Ethnicity

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* 6. The Pandemic has changed my shopping habits from what they were pre-pandemic.

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* 7. Which type of shopping experiences do you prefer?

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* 8. Using the scale, please indicate to what extent you agree or disagree with the following statements.

I do most of my shopping online.

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* 9. I do most of my shopping at Brick and Mortar (physical stores) retail stores. 

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* 10. I am price-oriented while shopping, other characteristics such as service, store atmosphere, etc. are NOT important to me.

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* 11. I attach great importance to the quality of the merchandise I purchase and I'm willing to pay a premium for higher quality.

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* 12. It is important that stores offer a comprehensive range of services (e.g. advice, delivery, pick-up, maintenance, and repair).

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* 13. A broad selection of merchandise is important to me when I go shopping.

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* 14. It is important that my shopping can be done quickly.

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* 15. When I shop at retail stores, I like to go with friends/family.

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* 16. Communicating with sales associates is an important part of shopping.

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* 17. I enjoy conversations with other shoppers.

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* 18. Shopping in a retail store can be exciting.

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* 19. I enjoy the experience of shopping in a retail store.

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* 20. I attach great importance to the look and feel of a retail store.

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* 21. I prefer well-informed sales people.

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* 22. Salespeople should offer quality product information.

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* 23. I often ask salespeople about the products I'm interested in before purchasing them.

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* 24. Frequently, I research products before purchasing them.

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* 25. I like looking at in-store displays when I go shopping.

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* 26. I prefer visually fascinating store designs

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* 27. Shopping in a store gives me a chance to rest my mind.

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* 28. The shopping experience is stress relieving.

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* 29. My thoughts freely wander while I shop in stores.

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* 30. I catch myself daydreaming while I shop.

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* 31. I find retail stores visually attractive.

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* 32. I enjoy listening to the music played in stores.

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* 33. I like the way retail stores smell.

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* 34. Tasteful store displays are gratifying to me.

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* 35. I like to touch and feel the products in stores.

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* 36. I look for stores with fascinating visual displays.

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* 37. I prefer stores with calming music like smooth jazz.

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* 38. I prefer retail stores/employees which provide me with product information.

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* 39. I look for reasons to go out to stores or malls with my friends.

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* 40. I prefer stores with unique shopping experiences.

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* 41. I frequent stores that allow me to touch and feel the products before making purchases.

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* 42. I prefer shopping experiences that provide sensory experiences (e.g. visual, tactile, auditory, etc.).

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* 43. I often feel stressed while shopping in retail stores.

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* 44. I think that retail salespeople are pushy.

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* 45. I'm not comfortable with the crowds in retail stores.

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* 46. How did you learn about this survey?

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* 47. I am more likely to shop at stores with curbside service.

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