Welcome to the POI Marketing Benchmarking Survey
Help Shape the Future of Omnichannel Growth.
At the Promotion Optimization Institute (POI), we’re exploring how CPG marketing is evolving as the lines between trade, marketing, and media blur. This quick survey looks at how brands are planning, measuring, and optimizing investments across channels — from personalization to retail media to collaboration with sales and RGM teams.
Your input will help reveal where the industry is headed and how leading companies are connecting marketing strategy with commercial execution.
As a Thank You, Everyone who participates will receive:
- You will receive an advanced copy of the State of the Industry Report upon release.
- Your organization will receive 2 complimentary registration passes for a POI Summit in 2026 (April 15-17 Chicago, Mid Nov Dallas). POI Summits - Promotion Optimization Institute
- Invitation to join POI's Connected Commerce Collective Share Group for 2026 to learn and collaborate with peers across Marketing, RGM, and Sales.
SPECIAL BONUS: If completed by November 10 you can attend our Dallas 2025 Summit complimentary either in person or virtually November 12-14, 2025.