* 1. Are your target customers individuals, companies or organizations, or a mix of both?

* 2. About how many households are in your target market?

* 3. How many companies or organizations currently provide a product or service similar to yours?

* 4. How competitive is the market for your target customer?

* 5. About what percentage of your target market does your largest competitor currently "own"?

* 6. About what percentage of your target market do you currently "own"?

* 7. Does your product or service require a one-time payment or repeated payments?

* 8. What is the average number of times your target customer is likely to purchase your product or service?

* 9. How many customers do you need to make a profit?