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FREELANCER SURVEY

Thank you for taking part in Agencies Rewired. This survey explores the human reality of agency life in 2025. Your perspective as a freelancer is incredibly valuable, and your honesty will help build a clearer picture of the pressures, gaps and opportunities across the sector.

All responses are anonymous. Results will be aggregated to identify themes, not individuals or specific agencies. It should take around 8–10 minutes to complete.

When answering, please think about the agency you work with most frequently, and base your responses on what you see and experience today, not what you hope to see in the future.
CONTEXT AND YOUR AGENCY
1.What best describes the agency you work for most often (please answer the all remaining questions, relating to your relationship with them, where applicable)?
2.Which term best describes their agency ownership status?
3.How many people work in the agency you support?
4.How many years have you worked as a freelancer?
5.Where are you primarily based - please provide postcode?
6.What’s your skill/specialism?
LEADERSHIP AND STRATEGY
7.How clearly do you feel the agency communicates its priorities to external partners (like freelancers)?
8.What’s one recurring issue you’ve noticed when working with this agency that you feel hasn’t been addressed?
9.Which of the following has impacted you as a freelancer working with this agency in the last 12 months? Please tick all that apply
PROCESSES AND OPERATIONS
10.What’s the one thing this agency does that makes it easier for you to do great work?

(For example: clear briefs, weekly WIP meetings, good resourcing, fast decisions)
11.What’s the one thing this agency does that most slows you down or creates friction?

(For example: unclear briefs, late feedback, resourcing gaps, slow decisions)
12.How well does this agency manage project delivery against deadlines?
13.How confident are you that you that the agency knows what it wants when it briefs you?
TOOLS AND TECHNOLOGY
14.Which tools are used most in your interactions with this agency on day-to-day work?

(For example: Slack, Teams, Asana, Monday, Google Docs, Synergist, Paprika)
15.How well do these tools support collaboration and efficiency?
16.Are there any tools you believe the agency should stop using, replace, or adopt?
SKILLS, TRAINING AND DEVELOPMENT
17.When was the last time you invested in external training or development support?
18.What training/development would benefit you the most? Select up to three
19.Do you think you invest enough in your development?
PEOPLE, CULTURE AND WELLBEING
20.How supported do you feel when you work with your agency?
21.What’s one thing you pretend is fine working with them, but isn't?
22.How well does the agency support your mental health and wellbeing?
23.How well do you think your contribution to the agency is recognised?
24.What’s one thing that would make you feel more valued as a freelancer working with this agency?
THE WORK YOU DELIVER
25.How proud are you of the work you produce with this agency?
26.What do you think the agency wants to be known for?
27.What most limits you from producing consistently better work for this agency?
COMMERCIALS AND MARGIN
28.Do you feel financial pressures impact the quality of what gets delivered?
29.Do you think your agency is financially healthy?
RECRUITMENT AND TALENT
30.How easy is it to connect and work with this agency?
31.What makes you choose to work with the agencies you do? Tick all that apply
32.What is the best thing about working with this agency?
33.What is the worst thing about working with this agency?
34.Are you considering a permanent new role?
FUTURE HOPES AND FEARS
35.What’s the single biggest challenge you will face at work in the next 12 months?
36.What are you most excited about at work in the next 12 months?
37.If you could change one thing tomorrow to make freelancing better, what would it be?
38.If you would like to receive a copy of the Agencies Rewired report in early 2026 please provide an email address
39.Please let us know if there's any other comments you'd like to make about agencies.
Thank you for your time and honesty. Your responses will feed into the Agencies Rewired report: a sector-wide insight piece designed to help agencies make better decisions for their people, clients and future growth.

We’ll share topline findings once the surveys close, along with invitations to events to explore the findings more in-depth.

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