2026 New Mexico Lottery Benefits Survey

Thank you for taking part in the New Mexico Lottery Benefits Survey.

This short survey will take approximately 5 minutes to complete.

At the end, you’ll have the option to enter a drawing for one (1) of three (3) prizes of $100 in Lottery Bucks and a Lottery Prize Pack.

Please note: The New Mexico Lottery Authority and its advertising agencies may use your responses, in whole or in part, for advertising, display, exhibition, or editorial use.

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1. Are you at least 18 years old? (Required.)

Yes

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2. Why do you play the New Mexico Lottery? (Select all that apply.) (Required.)

Because I want to win

It benefits education in New Mexico

Because I feel lucky

It’s fun and entertaining

I need a gift

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3. Did you know that 100% of net lottery proceeds fund Legislative Lottery Scholarships? (Required.)

Yes

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4. How much money has been raised for education through the Legislative Lottery Scholarship Fund since the Lottery began? (Required.)

Almost $10 million

Almost $100 million

More than $1 billion

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5. Where can people find more information about Legislative Lottery Scholarships? (Select all that apply.) (Required.)

By visiting nmlottery.com

In brochures located at New Mexico Lottery retailers

At the HED website: ReachHigherNM.com

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6. Before today, how familiar were you with the Legislative Lottery Scholarship program? (Required.)

Very familiar

Somewhat familiar

Heard of it, but didn’t know details

Not familiar at all

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7. Which statement best describes your understanding of how Lottery revenue supports education? (Required.)

I clearly understand how funds are allocated

I know funds support education, but not specifics

I am unsure how the funding process works

I did not know the Lottery supported education

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8. Who do you think can receive Legislative Lottery Scholarships? (Select all that apply.) (Required.)

Recent high school graduates

Adult learners returning to college

Students at public universities

Students at private universities

I’m not sure

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9. Did you or anyone you know ever receive a Legislative Lottery Scholarship? (Required.)

Yes

Not sure

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10. How important is it to you that the New Mexico Lottery supports education? (Required.)

Extremely important

Somewhat important

Neutral

Not very important

Not important at all

Extremely important

Somewhat important

Neutral

Not very important

Not important at all

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11. Does knowing that the Lottery funds college scholarships make you more likely to play? (Required.)

Yes, definitely

Yes, somewhat

No difference

Not really

Not at all

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12. How clearly do you think the New Mexico Lottery communicates its beneficiary information? (Required.)

Very clearly

Somewhat clearly

Not very clearly

Not clear at all

I’ve never noticed messaging about the beneficiary

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13. Where do you recall seeing or hearing information about Legislative Lottery Scholarships? (Select all that apply.) (Required.)

Social media

Retailer displays/signage

TV or radio

Online ads

Printed brochures

Friends/family

I don’t recall seeing any information

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14. Please complete if you would like to opt in to enter the New Mexico Lottery Benefits Survey Drawing for one (1) of three (3) prizes of $100 worth of Lottery Bucks.

Name (first and last)

Phone number (area code included)

2026 New Mexico Lottery Benefits Survey

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* 1. Are you at least 18 years old? (Required.)

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* 2. Why do you play the New Mexico Lottery? (Select all that apply.) (Required.)

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* 3. Did you know that 100% of net lottery proceeds fund Legislative Lottery Scholarships? (Required.)

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* 4. How much money has been raised for education through the Legislative Lottery Scholarship Fund since the Lottery began? (Required.)

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* 5. Where can people find more information about Legislative Lottery Scholarships? (Select all that apply.) (Required.)

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* 6. Before today, how familiar were you with the Legislative Lottery Scholarship program? (Required.)

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* 7. Which statement best describes your understanding of how Lottery revenue supports education? (Required.)

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* 8. Who do you think can receive Legislative Lottery Scholarships? (Select all that apply.) (Required.)

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* 9. Did you or anyone you know ever receive a Legislative Lottery Scholarship? (Required.)

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* 10. How important is it to you that the New Mexico Lottery supports education? (Required.)

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* 11. Does knowing that the Lottery funds college scholarships make you more likely to play? (Required.)

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* 12. How clearly do you think the New Mexico Lottery communicates its beneficiary information? (Required.)

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* 13. Where do you recall seeing or hearing information about Legislative Lottery Scholarships? (Select all that apply.) (Required.)

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* 14. Please complete if you would like to opt in to enter the New Mexico Lottery Benefits Survey Drawing for one (1) of three (3) prizes of $100 worth of Lottery Bucks.

1. Are you at least 18 years old? (Required.)

2. Why do you play the New Mexico Lottery? (Select all that apply.) (Required.)

3. Did you know that 100% of net lottery proceeds fund Legislative Lottery Scholarships? (Required.)

4. How much money has been raised for education through the Legislative Lottery Scholarship Fund since the Lottery began? (Required.)

5. Where can people find more information about Legislative Lottery Scholarships? (Select all that apply.) (Required.)

6. Before today, how familiar were you with the Legislative Lottery Scholarship program? (Required.)

7. Which statement best describes your understanding of how Lottery revenue supports education? (Required.)

8. Who do you think can receive Legislative Lottery Scholarships? (Select all that apply.) (Required.)

9. Did you or anyone you know ever receive a Legislative Lottery Scholarship? (Required.)

10. How important is it to you that the New Mexico Lottery supports education? (Required.)

11. Does knowing that the Lottery funds college scholarships make you more likely to play? (Required.)

12. How clearly do you think the New Mexico Lottery communicates its beneficiary information? (Required.)

13. Where do you recall seeing or hearing information about Legislative Lottery Scholarships? (Select all that apply.) (Required.)

14. Please complete if you would like to opt in to enter the New Mexico Lottery Benefits Survey Drawing for one (1) of three (3) prizes of $100 worth of Lottery Bucks.