Welcome to Green IT's complimentary PERSONA SURVEY.

This intranet persona survey may be used to anonymously inform design and development teams on how to best structure information based on how end users ideally want use the information they need to do their jobs.  This tool may be used by any organization to collect information persona relevant information.  If you don't currently have a Green IT customer ID, please request one if you would like to review the results of your team independent of any other respondents.
What are Personas?
Personas are archetypal users of an intranet or website that represent the needs of larger groups of users, in terms of their goals and personal characteristics. They act as ‘stand-ins’ for real users and help guide decisions about functionality and design.

Personas identify the user motivations, expectations and goals responsible for driving online behaviour, and bring users to life by giving them names, personalities and often a photo.

Although personas are fictitious, they are based on knowledge of real users. Some form of user research is conducted before they are written to ensure they represent end users rather than the opinion of the person writing the personas.
What we'll do with this information:
Our team will review all the research data and look for patterns in attitudes and behaviors.  For example, if we interviewed people about travel, we might find patterns like users who are price driven as opposed to quality driven, users who travel frequently as opposed to infrequently, and users who prefer to research their holiday rather than asking others for suggestions.  Here are some common way's we use the information collected in this survey:
• identify the features, functionality and content to develop for an intranet or website release, ensuring that value is delivered to users from day one of the release
• determine whether one user interface will meet the goals of all users, or whether there needs to be two or more user interfaces developed
• communicate to senior executives the vision for the new intranet or website and how it will meet the needs of the staff or customer base
• make design decision about how a piece of functionality will work or about the creative design of the web solution
• guide the content development so that content supports the goals of the users and answers their common questions
• focus additional user analysis activities, such as task analysis
• guide an expert usability review of the existing intranet or website
• develop scenarios for usability testing
• contribute to the marketing efforts for the intranet or website
Thank you for participating in this persona survey. Your feedback is important to delivering an end product that has the highest value to your organization.

For comments or questions about this survey, please contact (425) 242-3378.

Question Title

* Your organization's name or Green IT customer identification code.

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33% of survey complete.