1. Incrementality and Personalization

We are working on a major thought piece on incremental revenue and the personalization of the commission segmentation process between advertisers and affiliates. We are hoping you'll take a few minutes to answer a couple of quick questions on the topic, which will highlight how complex this issue is. If we've left anything off, please feel free to add comments in the "anything else" section.

Thank you in advance for your participation and your help enlightening the industry on this issue.

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* 1. Do you track incremental sales?

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* 2. If yes, what do you consider to be an incremental sale in your affiliate program?

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* 3. If you don’t currently track incremental sales, do you have plans to do so in the future?

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* 4. What is your greatest challenge defining and/or tracking the incremental revenue in your program?

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* 5. What do you see as the area of greatest frustration for an affiliate as the industry moves more toward personalization of the customer journey?

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* 6. Anything else?

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