Compensated Interview for Children and Parents in Chicago Survey

Question Title

* 1. Contact Information

Name

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

Question Title

* 2. What is your marital status? (Parents)

Single

Civil partnership

Married

Widowed

Other (please specify)

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* 3. How many children live in your family home? Please note exact number:

Question Title

* 4. Please name gender and age of your child/children.

Child 1

Child 2

Child 3

Child 4

Child 5

Child 6

Question Title

* 5. What is the age of your child that is taking part in the research?

Question Title

* 6. When was the last time that you/your child participated in a focus group or market research interview?

Less than 6 months ago

More than 6 months ago

I have never participated in a market research of focus group

Question Title

* 7. Did you/your child participate in a market research concerning children's toys? If so, please name the brand which was topic of discussion.

Question Title

* 8. Do you, your family or any close friends of yours work in the following industries?

Market research

Radio/television

Media and marketing

Toy-manufacturing and development

Sales of toys

None of the above

Question Title

* 9. What is your current employment situation?

Full-time employee

Part-time employee

I am on parental leave

Student/apprentice

I am a housewife/-husband

Unemployed

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* 10. What is the householder's profession? By householder we mean the family member in your household with the highest net income.

Question Title

* 11. Who usually buys children's toys in your household?

I usually buy the toys.

My partner/other close family members usually buy the toys.

My partner/other close family members and I are both equally buy the toys.

My partner/other close family members usually buys the toys however I sometimes support him/her.

I usually buy the toys however my partner/other close family members sometimes support me.

I/my partner take decisions jointly with my child/children.

Someone else decides on which toys to purchase.

We don't have toys at home.

Question Title

* 12. Which of the following toy manufacturers have you and your child (1) heard of, (2) owned/purchased and, (3) are you planning to purchase/had your child wished for, (4) Never heard of?

	(1)	(2)	(3)	(4)
Fisher Price	Fisher Price (1)	Fisher Price (2)	Fisher Price (3)	Fisher Price (4)
Zapf	Zapf (1)	Zapf (2)	Zapf (3)	Zapf (4)
LEGO bricks	LEGO bricks (1)	LEGO bricks (2)	LEGO bricks (3)	LEGO bricks (4)
LEGO Duplo	LEGO Duplo (1)	LEGO Duplo (2)	LEGO Duplo (3)	LEGO Duplo (4)
Ravensburger	Ravensburger (1)	Ravensburger (2)	Ravensburger (3)	Ravensburger (4)
Playmobil	Playmobil (1)	Playmobil (2)	Playmobil (3)	Playmobil (4)
Simba	Simba (1)	Simba (2)	Simba (3)	Simba (4)
HABA	HABA (1)	HABA (2)	HABA (3)	HABA (4)
Vtech	Vtech (1)	Vtech (2)	Vtech (3)	Vtech (4)
Baby Born	Baby Born (1)	Baby Born (2)	Baby Born (3)	Baby Born (4)
Hot Wheels	Hot Wheels (1)	Hot Wheels (2)	Hot Wheels (3)	Hot Wheels (4)

Other (please specify)

Question Title

* 13. Out of the brands listed above which are your child's two most preferred brands for kids' toys?

Question Title

* 14. How often does your child play with toys of the brands that you own and mentioned in Q13?

	regurarly	occasionally	never
Toy brand 1:	Toy brand 1: regurarly	Toy brand 1: occasionally	Toy brand 1: never
Toy brand 2:	Toy brand 2: regurarly	Toy brand 2: occasionally	Toy brand 2: never
Toy brand 3:	Toy brand 3: regurarly	Toy brand 3: occasionally	Toy brand 3: never

Question Title

* 15. How many sets have you bought of each of the brands you own?

Toy brand 1:

Toy brand 2:

Toy brand 3:

	I agree	I disagree
I try to recycle	I try to recycle I agree	I try to recycle I disagree
I try to be active in my local community	I try to be active in my local community I agree	I try to be active in my local community I disagree
I try to compost	I try to compost I agree	I try to compost I disagree
I try to buy loose produce as compared to pre-packed	I try to buy loose produce as compared to pre-packed I agree	I try to buy loose produce as compared to pre-packed I disagree
I buy plastic bags for shopping each time I shop	I buy plastic bags for shopping each time I shop I agree	I buy plastic bags for shopping each time I shop I disagree
I take specific actions to protect the safety of my children online	I take specific actions to protect the safety of my children online I agree	I take specific actions to protect the safety of my children online I disagree
It try to expose my children to strong role models of both genders	It try to expose my children to strong role models of both genders I agree	It try to expose my children to strong role models of both genders I disagree
I’d like to think more about companies background before purchasing products, but I often just don’t have the time	I’d like to think more about companies background before purchasing products, but I often just don’t have the time I agree	I’d like to think more about companies background before purchasing products, but I often just don’t have the time I disagree
It is important to me that most products I buy are clearly and transparently labelled	It is important to me that most products I buy are clearly and transparently labelled I agree	It is important to me that most products I buy are clearly and transparently labelled I disagree
I believe play should be a fundamental right for ALL children	I believe play should be a fundamental right for ALL children I agree	I believe play should be a fundamental right for ALL children I disagree
In general, if I see a product I like I buy it without checking out the producer’s background before (e.g. the company’s social or environmental sustainability	In general, if I see a product I like I buy it without checking out the producer’s background before (e.g. the company’s social or environmental sustainability I agree	In general, if I see a product I like I buy it without checking out the producer’s background before (e.g. the company’s social or environmental sustainability I disagree

I agree

I disagree

I try to recycle

I try to recycle I agree

I try to recycle I disagree

I try to be active in my local community

I try to be active in my local community I agree

I try to be active in my local community I disagree

I try to compost

I try to compost I agree

I try to compost I disagree

I try to buy loose produce as compared to pre-packed

I try to buy loose produce as compared to pre-packed I agree

I try to buy loose produce as compared to pre-packed I disagree

I buy plastic bags for shopping each time I shop

I buy plastic bags for shopping each time I shop I agree

I buy plastic bags for shopping each time I shop I disagree

I take specific actions to protect the safety of my children online

I take specific actions to protect the safety of my children online I agree

I take specific actions to protect the safety of my children online I disagree

It try to expose my children to strong role models of both genders

It try to expose my children to strong role models of both genders I agree

It try to expose my children to strong role models of both genders I disagree

I’d like to think more about companies background before purchasing products, but I often just don’t have the time

I’d like to think more about companies background before purchasing products, but I often just don’t have the time I agree

I’d like to think more about companies background before purchasing products, but I often just don’t have the time I disagree

It is important to me that most products I buy are clearly and transparently labelled

It is important to me that most products I buy are clearly and transparently labelled I agree

It is important to me that most products I buy are clearly and transparently labelled I disagree

I believe play should be a fundamental right for ALL children

I believe play should be a fundamental right for ALL children I agree

I believe play should be a fundamental right for ALL children I disagree

In general, if I see a product I like I buy it without checking out the producer’s background before (e.g. the company’s social or environmental sustainability

In general, if I see a product I like I buy it without checking out the producer’s background before (e.g. the company’s social or environmental sustainability I agree

In general, if I see a product I like I buy it without checking out the producer’s background before (e.g. the company’s social or environmental sustainability I disagree

	(1)	(2)	(3)	(4)	(5)
When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people.	When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people. (1)	When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people. (2)	When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people. (3)	When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people. (4)	When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people. (5)
My kid likes to be at the center of the stage or at the center of his/her friendship circle.	My kid likes to be at the center of the stage or at the center of his/her friendship circle. (1)	My kid likes to be at the center of the stage or at the center of his/her friendship circle. (2)	My kid likes to be at the center of the stage or at the center of his/her friendship circle. (3)	My kid likes to be at the center of the stage or at the center of his/her friendship circle. (4)	My kid likes to be at the center of the stage or at the center of his/her friendship circle. (5)
My child is adventurous and interested in new experiences.	My child is adventurous and interested in new experiences. (1)	My child is adventurous and interested in new experiences. (2)	My child is adventurous and interested in new experiences. (3)	My child is adventurous and interested in new experiences. (4)	My child is adventurous and interested in new experiences. (5)

(1)

(2)

(3)

(4)

(5)

When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people.

When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people. (1)

When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people. (2)

When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people. (3)

When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people. (4)

When meeting with people my child doesn’t know very well, my kid is usually open and interested in new people. (5)

My kid likes to be at the center of the stage or at the center of his/her friendship circle.

My kid likes to be at the center of the stage or at the center of his/her friendship circle. (1)

My kid likes to be at the center of the stage or at the center of his/her friendship circle. (2)

My kid likes to be at the center of the stage or at the center of his/her friendship circle. (3)

My kid likes to be at the center of the stage or at the center of his/her friendship circle. (4)

My kid likes to be at the center of the stage or at the center of his/her friendship circle. (5)

My child is adventurous and interested in new experiences.

My child is adventurous and interested in new experiences. (1)

My child is adventurous and interested in new experiences. (2)

My child is adventurous and interested in new experiences. (3)

My child is adventurous and interested in new experiences. (4)

My child is adventurous and interested in new experiences. (5)

Compensated Interview for Children and Parents in Chicago

Question Title

* 1. Contact Information

Question Title

* 2. What is your marital status? (Parents)

Question Title

* 3. How many children live in your family home? Please note exact number:

Question Title

* 4. Please name gender and age of your child/children.

Question Title

* 5. What is the age of your child that is taking part in the research?

Question Title

* 6. When was the last time that you/your child participated in a focus group or market research interview?

Question Title

* 7. Did you/your child participate in a market research concerning children's toys? If so, please name the brand which was topic of discussion.

Question Title

* 8. Do you, your family or any close friends of yours work in the following industries?

Question Title

* 9. What is your current employment situation?

Question Title

* 10. What is the householder's profession? By householder we mean the family member in your household with the highest net income.

Question Title

* 11. Who usually buys children's toys in your household?

Question Title

* 12. Which of the following toy manufacturers have you and your child (1) heard of, (2) owned/purchased and, (3) are you planning to purchase/had your child wished for, (4) Never heard of?

Question Title

* 13. Out of the brands listed above which are your child's two most preferred brands for kids' toys?

Question Title

* 14. How often does your child play with toys of the brands that you own and mentioned in Q13?

Question Title

* 15. How many sets have you bought of each of the brands you own?

Question Title

* 16. Which of the following statements do you agree with? Please agree or disagree the following statements.

Question Title

* 17. To what extent do the statements below apply to your child? Indicate your answer using a scale of 1 to 5, 1 meaning “strongly disagree” and 5 meaning “strongly agree”. Use the numbers in between to qualify opinion accordingly.

Question Title

* 1. Contact Information

Question Title

* 2. What is your marital status? (Parents)

Question Title

* 3. How many children live in your family home? Please note exact number:

Question Title

* 4. Please name gender and age of your child/children.

Question Title

* 5. What is the age of your child that is taking part in the research?

Question Title

* 6. When was the last time that you/your child participated in a focus group or market research interview?

Question Title

* 7. Did y﻿ou/your child participate in a market research concerning children's toys? If so, please name the brand which was topic of discussion.

Question Title

* 8. Do you, ﻿your family or any close friends of yours work in the following industries?

Question Title

* 9. What is your current employment situation?

Question Title

* 10. What is the householder's profession? By householder we mean the family member in your household with the highest net income.

Question Title

* 11. Who usually buys children's toys in your household?

Question Title

* 12. Which of the following toy manufacturers have you and your child (1) heard of, (2) owned/purchased and, (3) are you planning to purchase/had your child wished for, (4) Never heard of?

Question Title

* 13. Out of the brands listed above which are your child's two most preferred brands for kids' toys?

Question Title

* 14. How often does your child play with toys of the brands that you own and mentioned in Q13?

Question Title

* 15. How many sets have you bought of each of the brands you own?

Question Title

* 16. Which of the following statements do you agree with? Please agree or disagree the following statements.

Question Title

* 17. To what extent do the statements below apply to your child? Indicate your answer using a scale of 1 to 5, 1 meaning “strongly disagree” and 5 meaning “strongly agree”. Use the numbers in between to qualify opinion accordingly.

* 7. Did you/your child participate in a market research concerning children's toys? If so, please name the brand which was topic of discussion.

* 8. Do you, your family or any close friends of yours work in the following industries?