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Super Bowl 2020 Autoextremist Ad Meter
1.
What do you think of the following ad? Does it create interest in or raise the image of the vehicle or brand?
Audi e-tron - "Let It Go"
https://youtu.be/WvEAklsAAts
(ad will play in a new browser window; when ad finishes, close that window tab to keep new ads from playing and to return back here)
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
2.
What do you think of the following ad? Does it create interest in or raise the image of the vehicle or brand?
Genesis GV80 - "Going Away Party"
https://youtu.be/WTcXkxbukuk
(when ad finishes, click to stop then come back here)
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
3.
What do you think of the following ad? Does it create interest in or raise the image of the vehicle or brand?
GMC Hummer EV - "Quiet Revolution"
https://youtu.be/t6EPPJHaCtw
(when ad finishes, click to stop then come back here)
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
4.
What do you think of the following ad? Does it create interest in or raise the image of the vehicle or brand?
Hyundai Sonata - "Smaht Pahk"
https://youtu.be/85iRQdjCzj0
(when ad finishes, click to stop then come back here)
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
5.
What do you think of the following ad? Does it create interest in or raise the image of the vehicle or brand?
Jeep Gladiator - "Groundhog Day"
https://youtu.be/AnhzGUcENWo
(when ad finishes, click to stop then come back here)
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
6.
What do you think of the following ad? Does it create interest in or raise the image of the vehicle or brand?
KIA Seltos - "Tough Never Quits"
https://youtu.be/YyMev6_XZ9s
(when ad finishes, click to stop then come back here)
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
7.
What do you think of the following ad? Does it create interest in or raise the image of the vehicle or brand?
Porsche Taycan - "The Heist"
https://youtu.be/1UAgbv6993k
(when ad finishes, click to stop then come back here)
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
8.
What do you think of the following ad? Does it create interest in or raise the image of the vehicle or brand?
Toyota Highlander - "Heroes"
https://youtu.be/C7loDDRfeJw
(when ad finishes, click to stop then come back here)
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
extremely good ad
mostly a good ad
slightly more good than bad
slightly more bad than good
mostly a bad ad
extremely bad ad
*
9.
Which of the eight Super Bowl ads did you like
the most
?
And why
?
(Required.)
Audi e-tron - "Let It Go"
Genesis GV80 - "Going Away Party"
GMC Hummer EV - "Quiet Revolution"
Hyundai Sonata - "Smaht Pahk"
Jeep Gladiator - "Groundhog Day"
KIA Seltos - "Tough Never Quits"
Porsche Taycan - "The Heist"
Toyota Highlander - "Heroes"
Why? Please answer below.
10.
Which of these eight Super Bowl ads did you like
the least
?
And why
?
Audi e-tron - "Let It Go"
Genesis GV80 - "Going Away Party"
GMC Hummer EV - "Quiet Revolution"
Hyundai Sonata - "Smaht Pahk"
Jeep Gladiator - "Groundhog Day"
KIA Seltos - "Tough Never Quits"
Porsche Taycan - "The Heist"
Toyota Highlander - "Heroes"
Why? Please answer below.
11.
Your age?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
12.
Your gender?
male
female
other
*
13.
Do you or have you ever worked in the auto industry? (please answer)
(Required.)
Yes
No (and skip the next question)
14.
If you currently work or previously worked in the auto industry, where has the majority of this work been? (please answer)
OEM - middle or upper management
OEM - engineering
OEM - manufacturing
OEM - marketing, advertising, events, PR
OEM - performance, racing
Dealership
Supplier - parts, systems (OEM or aftermarket)
Supplier - engineering services
Supplier - manufacturing services
Supplier - marketing, advertising, events, PR services
Supplier - business consulting services
Auto industry news, analysis, or information
Automotive repair
Automotive parts - retail
Other (please specify)
Thank you! Look for the results of this survey soon on Autoextremist!
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