How are current trends in digital content impacting you?

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* 1. Which of the following objectives does your organization’s content strategy address?

Brand communications

Creating/sustaining economic value

Delivery of unique value proposition

Operational efficiencies

We do not have a strategy

Other (please specify)

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* 2. Which department is most responsible for driving customer-facing content strategy at your organization?

Marketing

Stand alone group

Each unit, locale or division drives own strategy

Sales

Customer-service

Other (please specify)

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* 3. Which department is most responsible for production-related software tools/services?

Collaboration amongst all departments

Marketing

Stand alone group

Varies by locale

Other (please specify)

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* 4. What is your role?

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* 5. What are the biggest challenges you personally face in your role?

Lack of integration between organization and vendor

Inability to share practices across the enterprise and community

Inability to properly advocate for what is best for organization or my client (either internal or external)

Lack of clear business or translation objectives

Lack of access to management, customers, or collaborators

Other (please specify)

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* 6. Does your organization have a clearly articulated content governance plan?

Yes, we have documented it and it is publicly available to everyone.

Yes, but it is informal, not documented and not everyone is aware of it

No, but we’ve discussed it

No, we don’t even discuss it

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* 7. Guidance is defined as clear policies, standards, and guidelines for content production from inception, through translation, localization, and delivery to the end user. Does your organization:

Have all of the required (as far as your know) policies, standards, guidelines

Have some policies, standards, guidelines

Policies, standards, and guidelines might exist, but in pockets and without comprehensive access to everyone (e.g., individuals own them and share them in pockets)

Policies, standards, and guidelines are a good idea but we don’t have them

We don’t think policies, standards, and guidelines would be helpful to us

Other (please specify)

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* 8. Looking at the current trends in digital content channels, who do you think should be responsible for standardization? Is the localization industry a potential standard bearer?

Yes, standards are part of an organization’s localization strategy

No, this should be planned and decided by the source content writer

All necessary standards are already available

Other (please specify)

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* 9. A recent study showed that an average of $31.5B USD was being wasted annually due to the lack of standards around content governance. Do you think this applies to your vertical and more specifically to your organization?

We are aware but do not know what steps to take

We are fully in control of our content structure and maximizing ROI

What is Content Governance?

Other (please specify)

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* 10. In a few words, outline what you are looking for in terms of Content Governance and Digital Content Standardization? Where should this information come from? (100 words max.)