Resident Sentiment Survey

Tourism Prince George is conducting a Resident Sentiment survey to better understand the local community's perception on the value of tourism. These responses will allow us to better advocate to government and help us align our marketing strategies to bring even more economic impact to the community.

Tourism is very important to the economics of British Columbia:

In 2018 the tourism industry generated revenue of $20.5 billion, an increase of 4.9%. Additionally, the tourism industry employed 161,500 people, a 4.3% increase from 2017; providing a job for 1 out of every 16 people employed in the province.
The tourism industry contributed $8.3 billion of GDP, more than any other resource industry.
While we know we can’t make up for the loss of our international visitors, during this difficult time, British Columbians can support BC’s visitor economy by spending their travel dollars at home, exploring their own province.
In 2019, the majority of BC’s visitation was domestic: 74% of all visitors to BC were Canadians. These domestic visitors contributed 49% of tourism revenues in our province.