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EF Ultimate Break: Traveler Survey
Please answer the following questions:
1.
What is your age?
2.
How do you prefer to shop when booking travel?
Mobile
Desktop
App
3.
How much time do you need to think about a trip before purchasing?
6 or less months
6-12 months
12+ months
4.
What is your maximum budget for traveling internationally?
$2,000 or less
$2,001-$2,500
$2,501-$3000
$3,001-$3,500
$3,501-$4,000
$4,001-$4,500
$4,500+
5.
Which potential activities would you like to see Ultimate Break offer in the future? (Select all that apply)
Music festival tours
Wellness retreats
Ski / snowboard tours
Sports oriented tours
Sailing & cruises
Food & culinary focused tours
Smaller group tours
Train based tours (bus free / sustainable)
Other (please specify)
6.
Where do you want to travel internationally next?
Africa
Asia
Central America
South America
Caribbean
Europe
South Pacific
Other (please specify)
7.
What is your ideal trip length?
3-6 days
7-10 days
11-14 days
15+ days
8.
Do you want to book with the option to add guests when purchasing?
Yes, would like to book with a friend/partner on same reservation.
No, I'm fine booking on my own.
9.
When purchasing past trips, how were they paid for?
I paid for it.
Someone else paid for it.
A mix of both.
10.
What is your preferred group size when traveling?
15-20 people
21-25 people
26-30 people
31-40 people
11.
How do you typically travel? Solo? With a partner?
Solo
With a partner
12.
If solo, why?
Friends are Busy
Friends can't afford it
Friends not interested in traveling
None of the above
13.
When is your preferred travel season?
Summer
Winter
Fall
Spring
14.
How important are each of the following to you when booking a trip (10 being very important, 1 being not at all important):
Importance
Having your itinerary planned for you (unique experiences)
-- Select an option --
1
2
3
4
5
6
7
8
9
10
Safety (24/7 support)
-- Select an option --
1
2
3
4
5
6
7
8
9
10
Payment plans/payment options
-- Select an option --
1
2
3
4
5
6
7
8
9
10
All in one purchase (flights + itineraries + hotels)
-- Select an option --
1
2
3
4
5
6
7
8
9
10
Traveling with group of similar ages/stages of life
-- Select an option --
1
2
3
4
5
6
7
8
9
10
Cost
-- Select an option --
1
2
3
4
5
6
7
8
9
10
Timing of trip
-- Select an option --
1
2
3
4
5
6
7
8
9
10
Sustainability (environmental, economic, and social impacts)
-- Select an option --
1
2
3
4
5
6
7
8
9
10
15.
Which statement best describes you:
I prefer to stay in a hostel.
I'd stay in a hostel if it's cheaper.
I'd pay slightly more to stay in a hotel.
I would always pay to stay in a hotel.
I'm indifferent.
16.
Have you used other travel sites to book trips? If so, which ones?
17.
Do you follow UB on social media
Yes
No
18.
What's stopping you today from booking your next trip?
Politcal Climate
My Finances
Relationship
Work
Waiting for Friends
Thank you for taking the time to complete our survey, it is highly appreciated!