Beverages Study

Hello and thank you for being a part of the Q-insights database!

We are currently recruiting for an online focus group study on the topic of beverages.

The study will run April 28th-April 29th and you will be compensated $125 via check in the mail as a thank you for your time.

Please note that there will be a homework assignment prior and after the online focus group, you will be compesated $25 dls for each of these assigments in addition to the incentive.

If you are interested in participating please fill out the survey below. If you pre-qualify we will call you to ask some additional qualifying questions.

Within the survey and subsequent call, if any, we may collect your name, email address, telephone number, and certain demographic information from you for use in connection with the research study. By clicking “OK” you agree that as to personal data you supply in response to this questionnaire, if any, we may (i) use it ourselves in connection with our recruitment activity, (ii) share it with third parties assisting us with this project, who may use it solely in connection with this project, or (iii) share it with the client commissioning the research study, who may use it in connection with the study. Please refer to our Privacy Policy (https://q-insights.com/privacy-policy/) and our Your Data, Your Rights Portal for more details.

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* 1. What is your gender?

Male

Female

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* 2. What is your age?

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* 3. Have you or anyone in your immediate family ever worked at any of the following companies?

Starbucks (Stand alone, or inside another retailer

McDonald’s

Peet’s Coffee

Dunkin

The Coffee Bean and Tea Leaf

None of these

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* 4. Next, I’ll ask you a few questions regarding your eating and drinking habits

Do you have any food allergies?

Do you have any health conditions that limit your diet such as diabetes, etc.?

Are you lactose intolerant?

Do you follow a Vegetarian diet?

Do you follow a Vegan diet?

Do you actively follow a diet such as Paleo, Keto, Weight watchers, a low carb diet, a low sugar diet, a low-fat diet, and a low-calorie diet, etc.?

None of the above

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* 5. Please tell me what you think of each of the following brands?

	4-Love it	3-Like it	2-It is ok	1-Don't like it	0-Not familiar
McDonald’s	McDonald’s 4-Love it	McDonald’s 3-Like it	McDonald’s 2-It is ok	McDonald’s 1-Don't like it	McDonald’s 0-Not familiar
Peet’s Coffee	Peet’s Coffee 4-Love it	Peet’s Coffee 3-Like it	Peet’s Coffee 2-It is ok	Peet’s Coffee 1-Don't like it	Peet’s Coffee 0-Not familiar
Dunkin	Dunkin 4-Love it	Dunkin 3-Like it	Dunkin 2-It is ok	Dunkin 1-Don't like it	Dunkin 0-Not familiar
The Coffee Bean & Tea Leaf	The Coffee Bean & Tea Leaf 4-Love it	The Coffee Bean & Tea Leaf 3-Like it	The Coffee Bean & Tea Leaf 2-It is ok	The Coffee Bean & Tea Leaf 1-Don't like it	The Coffee Bean & Tea Leaf 0-Not familiar
Starbucks	Starbucks 4-Love it	Starbucks 3-Like it	Starbucks 2-It is ok	Starbucks 1-Don't like it	Starbucks 0-Not familiar

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* 6. Which of the following specific rewards programs are you aware of?

Starbucks Rewards

Dunkin DD Perks Rewards Program

7Rewards from 7-Eleven

McCafé Rewards

The Coffee Bean Rewards

None of these

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* 7. Are you currently or have you ever been a member of?

	Member?	Within past 30 days	2 months ago	3-5 months	More than 5 months ago	Never
Starbucks Rewards	Starbucks Rewards Member?	Starbucks Rewards Within past 30 days	Starbucks Rewards 2 months ago	Starbucks Rewards 3-5 months	Starbucks Rewards More than 5 months ago	Starbucks Rewards Never
Dunkin DD Perks Rewards Program	Dunkin DD Perks Rewards Program Member?	Dunkin DD Perks Rewards Program Within past 30 days	Dunkin DD Perks Rewards Program 2 months ago	Dunkin DD Perks Rewards Program 3-5 months	Dunkin DD Perks Rewards Program More than 5 months ago	Dunkin DD Perks Rewards Program Never
7Rewards from 7-Eleven	7Rewards from 7-Eleven Member?	7Rewards from 7-Eleven Within past 30 days	7Rewards from 7-Eleven 2 months ago	7Rewards from 7-Eleven 3-5 months	7Rewards from 7-Eleven More than 5 months ago	7Rewards from 7-Eleven Never
McCafé Rewards	McCafé Rewards Member?	McCafé Rewards Within past 30 days	McCafé Rewards 2 months ago	McCafé Rewards 3-5 months	McCafé Rewards More than 5 months ago	McCafé Rewards Never
The Coffee Bean Rewards	The Coffee Bean Rewards Member?	The Coffee Bean Rewards Within past 30 days	The Coffee Bean Rewards 2 months ago	The Coffee Bean Rewards 3-5 months	The Coffee Bean Rewards More than 5 months ago	The Coffee Bean Rewards Never
None of the above	None of the above Member?	None of the above Within past 30 days	None of the above 2 months ago	None of the above 3-5 months	None of the above More than 5 months ago	None of the above Never

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* 8. how many times in a typical month, if at all, would you visit and purchase coffee and tea beverages, from each of the following? Please be honest, if it’s zero, please say so. Your best estimate is fine

Fast Food chain like McDonald’s, Burger King, etc.

Convenience store like 7-Eleven, ampm, etc.

Peet’s Coffee

Dunkin

The Coffee Bean Rewards

Starbucks

Caribou Coffee

Dutch Bros

Independent Coffee or Tea Shop

Other

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* 9. How many of the following do you order for your own consumption in a typical month? Please be honest, if it’s zero times, please say so.

Hot brewed coffee

Iced brewed coffee like iced Coffee, Cold Brew, Nitro Cold Brew

Hot flavored espresso-based drinks like vanilla latte, mocha, caramel macchiato, etc.

Hot unflavored espresso-based drinks like plain latte, cappuccino, Americano, etc.

Iced flavored espresso-based drinkss like iced Americano, vanilla latte, iced mocha, iced caramel macchiato, etc.

Iced unflavored espresso-based drinkss like iced plain latte, iced cappuccino, iced Americano, etc.

Ice-blended coffee drinks like coffee-based Frappuccino or crème-based Frappuccino

Hot brewed tea like hot black tea or herbal tea blends/infusions

Tea latte like hot or iced chai tea latte

Iced tea like iced black tea, flavored iced tea

Other

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* 10. Which of the following are you open to consuming in the future?

	Yes	No	Don't know
Beverages that have nuts like pistachio or almond	Beverages that have nuts like pistachio or almond Yes	Beverages that have nuts like pistachio or almond No	Beverages that have nuts like pistachio or almond Don't know
Beverages that have superfoods such as matcha or chia seeds	Beverages that have superfoods such as matcha or chia seeds Yes	Beverages that have superfoods such as matcha or chia seeds No	Beverages that have superfoods such as matcha or chia seeds Don't know
Beverages made with non-soy alternative milks like almond, coconut or oat milk	Beverages made with non-soy alternative milks like almond, coconut or oat milk Yes	Beverages made with non-soy alternative milks like almond, coconut or oat milk No	Beverages made with non-soy alternative milks like almond, coconut or oat milk Don't know
Beverages that are sweet or lightly sweetened	Beverages that are sweet or lightly sweetened Yes	Beverages that are sweet or lightly sweetened No	Beverages that are sweet or lightly sweetened Don't know
Beverages made with traditional dairy milk like whole, 2% or non-fat milk	Beverages made with traditional dairy milk like whole, 2% or non-fat milk Yes	Beverages made with traditional dairy milk like whole, 2% or non-fat milk No	Beverages made with traditional dairy milk like whole, 2% or non-fat milk Don't know
Beverages that have natural sweeteners such as honey or dates	Beverages that have natural sweeteners such as honey or dates Yes	Beverages that have natural sweeteners such as honey or dates No	Beverages that have natural sweeteners such as honey or dates Don't know
Beverages that have herbs/spices or roots like turmeric or chicory root	Beverages that have herbs/spices or roots like turmeric or chicory root Yes	Beverages that have herbs/spices or roots like turmeric or chicory root No	Beverages that have herbs/spices or roots like turmeric or chicory root Don't know
Beverages that have caffeine like espresso or cappuccino	Beverages that have caffeine like espresso or cappuccino Yes	Beverages that have caffeine like espresso or cappuccino No	Beverages that have caffeine like espresso or cappuccino Don't know

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* 11. How often, if at all, do you drink alternative milks like soy milk, almond milk, coconut milk, etc. in the following ways…?

	Always	Most of the time	Occasionally	Never
In smoothies	In smoothies Always	In smoothies Most of the time	In smoothies Occasionally	In smoothies Never
In coffee beverages purchased away from home	In coffee beverages purchased away from home Always	In coffee beverages purchased away from home Most of the time	In coffee beverages purchased away from home Occasionally	In coffee beverages purchased away from home Never
In tea beverages purchased away from home	In tea beverages purchased away from home Always	In tea beverages purchased away from home Most of the time	In tea beverages purchased away from home Occasionally	In tea beverages purchased away from home Never
By itself, not added in a beverage, etc.	By itself, not added in a beverage, etc. Always	By itself, not added in a beverage, etc. Most of the time	By itself, not added in a beverage, etc. Occasionally	By itself, not added in a beverage, etc. Never
Other	Other Always	Other Most of the time	Other Occasionally	Other Never

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* 12. For each of the following statements, please indicate on the scale of 1 to 5, where “1” means “Disagree completely” and “5” means “Agree Completely,” how well each of the statements describes you?

	Disagree completely	Disagree somewhat	Agree somewhat	Agree completely
I would pay extra for a product that is consistent with the image I want to convey	I would pay extra for a product that is consistent with the image I want to convey Disagree completely	I would pay extra for a product that is consistent with the image I want to convey Disagree somewhat	I would pay extra for a product that is consistent with the image I want to convey Agree somewhat	I would pay extra for a product that is consistent with the image I want to convey Agree completely
I enjoy wandering the store looking for new, interesting products	I enjoy wandering the store looking for new, interesting products Disagree completely	I enjoy wandering the store looking for new, interesting products Disagree somewhat	I enjoy wandering the store looking for new, interesting products Agree somewhat	I enjoy wandering the store looking for new, interesting products Agree completely
When I find a product I like I typically recommend it to people I know	When I find a product I like I typically recommend it to people I know Disagree completely	When I find a product I like I typically recommend it to people I know Disagree somewhat	When I find a product I like I typically recommend it to people I know Agree somewhat	When I find a product I like I typically recommend it to people I know Agree completely
Always looking for new ways to live healthy	Always looking for new ways to live healthy Disagree completely	Always looking for new ways to live healthy Disagree somewhat	Always looking for new ways to live healthy Agree somewhat	Always looking for new ways to live healthy Agree completely
I prefer to drink coffee and espresso-based drinks plain (no added flavors or sweeteners)	I prefer to drink coffee and espresso-based drinks plain (no added flavors or sweeteners) Disagree completely	I prefer to drink coffee and espresso-based drinks plain (no added flavors or sweeteners) Disagree somewhat	I prefer to drink coffee and espresso-based drinks plain (no added flavors or sweeteners) Agree somewhat	I prefer to drink coffee and espresso-based drinks plain (no added flavors or sweeteners) Agree completely
I love sweet, flavored coffee drinks	I love sweet, flavored coffee drinks Disagree completely	I love sweet, flavored coffee drinks Disagree somewhat	I love sweet, flavored coffee drinks Agree somewhat	I love sweet, flavored coffee drinks Agree completely
I appreciate and seek out upscale coffee experiences	I appreciate and seek out upscale coffee experiences Disagree completely	I appreciate and seek out upscale coffee experiences Disagree somewhat	I appreciate and seek out upscale coffee experiences Agree somewhat	I appreciate and seek out upscale coffee experiences Agree completely
I usually try limited-time-only coffee beverages before they go away	I usually try limited-time-only coffee beverages before they go away Disagree completely	I usually try limited-time-only coffee beverages before they go away Disagree somewhat	I usually try limited-time-only coffee beverages before they go away Agree somewhat	I usually try limited-time-only coffee beverages before they go away Agree completely
I aspire to be a coffee expert	I aspire to be a coffee expert Disagree completely	I aspire to be a coffee expert Disagree somewhat	I aspire to be a coffee expert Agree somewhat	I aspire to be a coffee expert Agree completely
I’m a creature of habit, and stick to the food I know I like	I’m a creature of habit, and stick to the food I know I like Disagree completely	I’m a creature of habit, and stick to the food I know I like Disagree somewhat	I’m a creature of habit, and stick to the food I know I like Agree somewhat	I’m a creature of habit, and stick to the food I know I like Agree completely

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* 13. Which, if any, of the following do you personally own and use?

Broadband or High-speed internet access

Smartphone with a data plan (like an iPhone, or Android)

Desktop computer with a functioning web cam (attached or built in)

Laptop computer with a functioning web cam (attached or built in)

Smart TV (TV with apps/internet access built in)

Standard or High-definition TV

Tablet (like an iPad, Galaxy Tab, Kindle Fire, etc.)

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* 14. How would you describe your comfort level when it comes to participating in an online focus group that will require you to use a webcam on your computer/laptop?

Very comfortable

Somewhat comfortable

I’m not really comfortable doing this at all

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* 15. What is the highest level of schooling you have completed?

Some high school or less

Graduated from high school or equivalent

Attended college or technical school after high school

Graduated from college or technical school

Received post-graduate degree

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* 16. Would you describe your employment status as?

Employed full-time outside the home

Employed part-time outside the home

Work full-time from home office

Work part-time from home office

Own your own business

Full-time student

Part-time student

Full-time homemaker

Temporarily unemployed

Retired

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* 17. What is/was your occupation and industry you’re employed in?

Occupation

Industry

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* 18. What is your marital status?

Single

Married/Living with partner

Divorced/Separated/Widowed

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* 19. For classification purposed only, please tell me which range includes your total household income before taxes?

Less than $35,000

$35,000 to under $39,999

$40,000 to under $69,999

$70,000 to under $99,999

$100,000 to under $149,999

$150,000 or more

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* 20. And which of the following best describes your ethnic origin?

African American or black

Asian

Caucasian or White

Hispanic or Latino

Other (please specify)

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* 21. What is your contact info?

Name

State/Province

Email Address

Phone Number