The Centurion 2020 Holiday Sales Success Index, Total Season Sales

Dear Prestige Jewelers, 

Please help The Centurion with its total-season survey of business among better jewelers. Your participation helps to gauge the business for the high end of the jewelry industry. All answers are kept confidential and results reported only in the aggregate. Thank you again for your time and participation,

Warmest regards,

Howard Hauben, Centurion president

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* 1. How was business for the entire 2020 holiday season, compared to your holiday business last year?

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* 2. In this most unusual year, how did your total holiday business meet your own expectations?

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* 3. What were your three best-selling categories for the holiday season?

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* 4. What price points were strongest this season? Check as many as apply.

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* 5. What was your single biggest sale of the season? (Dollar amount and product)

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* 6. Who were the majority of your customers this season? Check all that apply.

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* 7. How would you rate your TOTAL YEAR BUSINESS for 2020, compared to 2019?

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* 8. Specifically around diamonds, which were your top three best-sellers?

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* 9. How would you characterize customers' shopping preferences this year? Check all that apply.

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* 10. Your store name (will be kept confidential)

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