The BFM Audience Survey 2023

The purpose of this survey is to build a detailed picture of our audience - it should take around 5 to 7 minutes.

We really appreciate your time and we'll even throw in a free BFM car sticker at the end!

This information will not be shared with third parties. It's solely for our own internal use to help improve our service to you.

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17% of survey complete.

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* 1. How long have you been listening to BFM?

Less than a year

1 to 2 years

2 to 3 years

3 to 5 years

5 years or more

Sorry, I don’t listen to BFM (please elaborate)

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* 2. Which age group do you belong to?

Under 18

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 and above

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* 3. What best describes your gender?

Male

Female

Non-binary

I'd rather not say

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* 4. What is your highest level of education?

Primary School

Secondary School

Diploma or Technical College

University Undergraduate Degree

University Postgraduate Degree

Other (please specify)

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* 5. Which professional group do you belong to?

Other (please specify)

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* 6. What industry do you work in?

Other (please specify)

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* 7. Do you think your organisation is disruptive to its industry?

Yes

Unsure

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* 8. What is the size of your organisation? (Number of employees)

2 to10

11 to 50

51 to 250

251 to 500

501 to 1000

Over 1000

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* 9. What is your monthly PERSONAL income?

Under RM 2,500

RM 2,500 to RM 5,000

RM 5,000 to RM 7,500

RM 7,500 to RM 10,000

RM 10,000 to RM 15,000

RM 15,000 to RM 20,000

RM 20,000 to RM 30,000

Over RM 30,000

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* 10. What do you invest in? (Click all that apply)

I own my own house

Unit Trusts

Fixed Deposits

Property

Stocks

Investment-linked insurance

Other (please specify)

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* 11. How many dependents are you responsible for?

None

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* 12. Please indicate the languages in which you are fluent: (Click all that apply)

Bahasa Malaysia

At least one Chinese dialect

English

At least one Indian dialect

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* 13. What is your current living arrangement?

I own my own house

I rent

I live in my parents' house

Other (please specify)

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* 14. What is your marital status?

Single (never married)

Married

Widowed

Divorced

Separated

Question Title

* 15. How do you commute to and from work?

E-Hailing

Train / Bus

I work from home

I drive (Please specify the make/model of your car. e.g. Toyota Prius)

The BFM Audience Survey 2023

Question Title

* 1. How long have you been listening to BFM?

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* 2. Which age group do you belong to?

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* 3. What best describes your gender?

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* 4. What is your highest level of education?

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* 5. Which professional group do you belong to?

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* 6. What industry do you work in?

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* 7. Do you think your organisation is disruptive to its industry?

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* 8. What is the size of your organisation? (Number of employees)

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* 9. What is your monthly PERSONAL income?

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* 10. What do you invest in? (Click all that apply)

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* 11. How many dependents are you responsible for?

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* 12. Please indicate the languages in which you are fluent: (Click all that apply)

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* 13. What is your current living arrangement?

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* 14. What is your marital status?

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* 15. How do you commute to and from work?

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* 16. What hobbies do you like to do in your free time?