Friday Forum - Direct Response July 2014

Welcome to the Friday Forum Survey

Recent research revealed that 47% of Irish Males said they looked more favourably on a sponsor of sport. Is that enough or does sponsorship need to work harder in 2014 at delivering sales as well as awareness?

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1. When it comes to sporting sponsorship how important is getting a direct response from customers versus simply building brand awareness?

Sponsorship is primarily for brand building

Direct response is an important part of any campaign

Making money from the sponsorship association is a must

Other (please specify)

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2. Tell us a campaign that struck you as a good way of getting customers directly engaged?

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3. What was the last product or service you bought from a company that was involved in a sports sponsorship?

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4. Was that sponsorship a factor in your decision?

It was an important factor

It made a difference to my decision

I decided with no bias towards the sporting sponsorship

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* 1. When it comes to sporting sponsorship how important is getting a direct response from customers versus simply building brand awareness?

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* 2. Tell us a campaign that struck you as a good way of getting customers directly engaged?

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* 3. What was the last product or service you bought from a company that was involved in a sports sponsorship?

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* 4. Was that sponsorship a factor in your decision?

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* 5. Please enter your name, organisation and position if you would like to be quoted as part of the Friday Forum this week...

1. When it comes to sporting sponsorship how important is getting a direct response from customers versus simply building brand awareness?

2. Tell us a campaign that struck you as a good way of getting customers directly engaged?

3. What was the last product or service you bought from a company that was involved in a sports sponsorship?

4. Was that sponsorship a factor in your decision?

5. Please enter your name, organisation and position if you would like to be quoted as part of the Friday Forum this week...