2019 Fall Tourism Business Survey Question Title * 1. What type of tourism business or organization do you operate? (Check all that apply) Accommodation Attraction Campground Music venue Theatre Family entertainment Event/festival Gallery Grower Historic site/museum Recreation (outdoor) Recreation facility/arena (indoor) Retail store Retail farm market/farm gate operator Restaurant Sports (indoor/outdoor) Tour company Transportation Visitor centre Winery/Brewery or other beverage producer Tourism Industry Support Organization (BIA, DMO, Chamber, etc.) Other (please specify) Question Title * 2. Where do the majority of your customers come from? (Check all that apply) Chatham-Kent Elgin-St. Thomas Haldimand London-Middlesex Norfolk Oxford Sarnia-Lambton Windsor-Essex Kitchener, Cambridge, Waterloo Hamilton, Brantford, Burlington Niagara Region Greater Toronto Area Other parts of Ontario Other provinces of Canada Michigan New York State Ohio Other parts of the United States Other (please specify) Question Title * 3. Compared to last year, rate overall tourism business in your community for this year. Much better Somewhat better About the same Somewhat worse Much worse Question Title * 4. Compared to last year, how have sales been for your own business this year? Much better Somewhat better About the same Somewhat worse Much worse Question Title * 5. Compared to last year, how many visitors did you have? More About the same Less Question Title * 6. How have the following factors impacted your business this year? Positive Neutral/No Impact Negative Weather Weather Positive Weather Neutral/No Impact Weather Negative Economy Economy Positive Economy Neutral/No Impact Economy Negative U.S. Exchange U.S. Exchange Positive U.S. Exchange Neutral/No Impact U.S. Exchange Negative Gas Prices Gas Prices Positive Gas Prices Neutral/No Impact Gas Prices Negative Passport Requirements Passport Requirements Positive Passport Requirements Neutral/No Impact Passport Requirements Negative Road Construction Road Construction Positive Road Construction Neutral/No Impact Road Construction Negative Other (please specify) Question Title * 7. Have you invested in upgrades/improvements for your business this year? We have made considerable upgrades We have made a few improvements, but nothing major We have not made any improvements Question Title * 8. How has your business contributed to employment compared to last year? We employed more employees We employed the same number of employees We employed less employees Question Title * 9. Are there any new trends in tourism you've noticed? (e.g. travel preferences, special requests, customer demographics, spending patterns, etc.) Question Title * 10. Rank the importance of these marketing tactics to attract tourists. (1 is most important, 12 is least important; 1 response per column) 1 2 3 4 5 6 7 8 9 10 11 12 Advertising in newspapers and magazines 1 2 3 4 5 6 7 8 9 10 11 12 Advertising online 1 2 3 4 5 6 7 8 9 10 11 12 Advertising using radio & television commercials 1 2 3 4 5 6 7 8 9 10 11 12 Directional Signage 1 2 3 4 5 6 7 8 9 10 11 12 Digital Signage 1 2 3 4 5 6 7 8 9 10 11 12 Email Newsletters 1 2 3 4 5 6 7 8 9 10 11 12 Media Relations (Travel & Food Writers / Bloggers) 1 2 3 4 5 6 7 8 9 10 11 12 Social Media (Facebook, Twitter, Instagram) 1 2 3 4 5 6 7 8 9 10 11 12 Trade Shows 1 2 3 4 5 6 7 8 9 10 11 12 Visitor Centres 1 2 3 4 5 6 7 8 9 10 11 12 Visitor Guides 1 2 3 4 5 6 7 8 9 10 11 12 Websites Question Title * 11. Where are you located? Haldimand County Norfolk County Elgin County St. Thomas Oxford County Middlesex County City of London Chatham-Kent Sarnia-Lambton Windsor-Essex, Pelee Island Outside of Ontario's Southwest Next
