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Fall 2022 Listener Survey
1.
How long have you listened to Aspen Public Radio?
Less than one year
1 - 5 years
6 - 10 years
11 - 15 years
More than 15 years
I don’t currently listen to Aspen Public Radio, but I’d like to share my ideas.
2.
Do you live in the Roaring Fork Valley, Colorado River Valley, or other parts of the Aspen Public Radio listening area?
Yes - Full Time
Yes - Part Time
No, but I like to visit/stay connected to the Valley
3.
Which city, town, village, or community do you live in?
4.
How do you listen to Aspen Public Radio? (select all that apply)
Car radio
Home radio
Streaming on smart speaker (Amazon Echo, Google Home, Apple HomePod, Sonos, etc.)
Work radio
Streaming on a smartphone or tablet
Streaming on a laptop or desktop computer
Streaming on the NPR One app
As a podcast on the NPR One app
As a podcast on Apple Podcasts, Spotify, or Stitcher (our “Local Newscast”)
Comcast Channel 8
None of the above
5.
When do you listen to Aspen Public Radio? (select all that apply)
5am - 7am on weekdays (Morning Edition)
7am - 9am on weekdays (Morning Edition with Eleanor Bennett)
9am - 11am on weekdays (1A with Jenn White)
11am - 1pm on weekdays (Here & Now, Fresh Air)
1pm - 4pm on weekdays
4pm - 6pm on weekdays (All Things Considered with Halle Zander)
6pm - 8pm on weekdays
8pm - 11pm on weekdays
11pm - 6am (BBC World Service)
6am - 10am on weekends (Weekend Edition Saturday/Sunday)
10am - 3pm middays on weekends
3pm - 6pm afternoons on weekends
6pm - 11pm evenings on weekend
None of the above
6.
Which of the following programs do you listen to on Aspen Public Radio? (select all that apply)
Morning Edition
1A
Here & Now
Fresh Air
BBC Newshour
Marketplace
All Things Considered
The World
Hidden Brain
The Moth
RadioLab
Snap Judgment
This American Life
Wait Wait... Don't Tell Me!
BBC World Service
Science Friday
Latino USA
Sunday Night Specials
None of the above
7.
What other public radio programs or podcasts would you suggest Aspen Public Radio make part of our broadcast?
8.
Do you rely on Aspen Public Radio for local news?
Yes
No
No, I get my local news from… (please specify)
9.
If Aspen Public Radio could produce more local news, what would you like to see more dedicated coverage of: (select all that apply)
Arts & Culture
Environment
Education
Hispanic/Latino Community Affairs
State Government (Capitol Coverage)
Local Government
Economics
Heath and Wellness
Business and Development
Housing
Climate
Investigative Reporting
Other (please specify)
10.
Who is your favorite on-air news anchor or reporter?
11.
Do you want Aspen Public Radio to include weather in our broadcasts?
Yes
No
12.
Do you want Aspen Public Radio to include traffic information in our broadcasts?
Yes
No
13.
If there was a wildfire reported in the Roaring Fork or Colorado River Valley, would you think to turn to 88.9 FM/91.5 FM for emergency news and/or evacuation information?
Yes
No
14.
Do you own an emergency radio?
Yes
No
15.
Do you think Aspen Public Radio’s broadcast has the right mix of international, national, and local news?
I like the current programming mix
I want more local news
I want more national news
I want more international news
No preference
16.
Which local newspapers/news websites do you read on a regular daily or weekly basis? (select all that apply)
The Aspen Times
Aspen Daily News
Snowmass Sun
The Sopris Sun
Glenwood Springs Post Independent
Aspen Journalism
El Sol del Valle
I don't read local news
Other (please specify)
17.
Which other radio stations do you listen to on a regular daily or weekly basis? (select all that apply)
KDNK Community Radio 88.1, 88.3
Colorado Public Radio Classical
Colorado Public Radio’s Indie 102.3
KSNO 103.9
Hot 100.5 KGHT
Thunder 93.5 KTND
The Lift 92.7 KKCH
Cat Country 93.1
La TriColor 107.1
La Nueva Mix
Sirius XM or other satellite radio
I don't listen to any other radio stations or broadcast services
Other (please specify)
18.
Which of the following Aspen Public Radio events were you aware of? (select all that apply)
Live broadcast of the memorial service for Pitkin County Sheriff Bob Braudis (August 2022)
Aspen Ideas Festival live broadcasts (June-July 2022)
Lawn Bash with 1A's Jenn White (June 2022)
Live broadcast of the annual July 4 concert in partnership with Aspen Music Festival and School
Money Talks: An Evening of Powerful Stories from Powerful Women at the Wheeler Opera House (March 2022)
Virtual screening of STORM LAKE with Aspen Film (November 2021)
Virtual event hosting 1A's Jenn White in conversation with Roaring Fork Show Up's Sajari Simmons (June 2021)
Virtual event hosting Mary Louise Kelly on life, work, and adapting to hearing loss as an audiojournalist (February 2021)
I wasn't aware of any of these events or broadcasts
19.
Do you know about our weekly e-newsletter, The Transmitter?
Yes, I'm a current subscriber
Yes, but I don’t subscribe
No
20.
How would you prefer that Aspen Public Radio communicate with you? (select all that apply)
Email
Phone
On-air messaging and announcements
Text messages
USPS mail
Ads in local newspapers
Social media
I’d like to see more marketing for Aspen Public Radio in the community
Other (please specify)
21.
Do you visit Aspen Public Radio’s website (aspenpublicradio.org)? (select all that apply)
Yes, to stream the broadcast
Yes, to listen to the Local Newscast
Yes, to read/play select stories
No
Other (please specify)
22.
How could our website be improved?
23.
Do you follow Aspen Public Radio on: (select all that apply)
Facebook
Twitter
Instagram
LinkedIn
24.
Are you aware of our monthly Evergreen member giveaways that started in 2022? (e.g. the current gift card giveaway from Explore Booksellers, hotel getaway to Ketchum from Aspen Skiing Company, half day fly fishing outing with Aspen Outfitting Company, CSA delivery from Two Roots Farm, or the High Society Paddle Board giveaway?)
Yes
No
25.
Do you have a suggestion for an item, local experience, or service that would make an excellent giveaway?
26.
Which category includes your age?
20 or under
20 – 29
30 – 39
40 – 49
50 – 59
60 – 69
70 – 79
80 – 89
90+
27.
Gender: How do you identify?
Man
Non-binary
Woman
Prefer to self-describe:
28.
Have you donated to Aspen Public Radio in the past year with a one-time gift (of any size)?
Yes
No
I’m an Evergreen member who contributes automatically each month
29.
Is there anything else about Aspen Public Radio that you’d like to share with us today?
30.
What is your favorite thing about Aspen Public Radio?
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