PMM Benchmark Survey Question Title * 1. How would you rate the strength of your product-level value propositions (pick average if you have several products)? Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Question Title * 2. How mature is your Product Marketing process when it comes to budgeting, resource allocation, and tracking the ROI of your Product Marketing spend? Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Question Title * 3. How would you rate the creativity of PMM team to lead breakthrough business contributions? Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Question Title * 4. How would you rate your team's Product knowledge/thought leadership? Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Question Title * 5. How would you rate your team's understanding of your market, customer needs, and competitors? Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Question Title * 6. How would you rate your team's Product Go-to-Market planning skills? Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Question Title * 7. How would you rate your team's ability to influence Product Management and Product Development teams? Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Question Title * 8. How would you rate your team's ability to plan and execute Outbound marketing (e.g. webinars, seminars, trade shows, online marketing, lead gen campaigns, PR/AR, advertising, social media, etc)? Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Question Title * 9. How would you rate your team's ability to plan and execute Channel/partner marketing initiatives (training, sales enablement, portal, promotions, recruitment, engagement, etc)? Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Question Title * 10. How would you rate your team's ability to set or influence pricing decisions? Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Poor or not implemented (RED) Needs improvement (YELLOW) Meets expectation (GREEN) Consistently beats expectation ( DARK GREEN) Don't know Done