Best Brand

This award recognises the MNO or MVNO that has been most effective in creating a compelling brand for its products or services in one or more branches of the media. This may be through a single or series of marketing campaigns.

Open to: All MNOs and MVNOs operating in the Middle East, Central and South Asia and Africa.

The Middle East will be defined by the following countries for the purpose of the award - GCC countries, Jordan, Lebanon, Syria, Yemen, Iraq, Iran, Palestine Territories and Turkey

Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, Bhutan, India, Kyrgyzstan, Kazakhstan, Maldives, Nepal, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan

Africa will be defined by any of the countries that make up the continent of Africa.

Criteria: Entrants will be judged on their answers to the following questions; (Max 250 words per question)

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* 1. What is your brand? What does it stand for?

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* 2. What have you done to develop your brand in the past 12 months?  How will this add to the value of your brand?

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* 3. What marketing channels have you used to secure brand exposure for the connected consumer?

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* 4. How have you ensured your brand reaches and engages with a wide and relevant audience?

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* 5. Have you had any viral campaigns? If so, what was it and why do you think it was so widely successful?

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* 6. How is your content and services developing brand advocated?

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* 7. What digital marketing techniques has your brand used in being successful?

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* 8. Why does your brand merit this award?

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* 9. Thank you. Please complete your details here:

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