GAMA 2025 Retailer Survey GAMA's annual survey of retail members collects anonymized data we use to help retailers, publishers, and others set benchmarks to gauge changes in the tabletop games industry over time and provide stores a resource to compare their operations to their peers. Please share the survey link with other tabletop game retailers you know, whether GAMA members or not. Question Title * 1. Email Business Profile Question Title * 2. What type of retail store do you operate? Comic store (primarily) Game cafe/event space Specialty toys and games Tabletop/hobby games store (board games, TCGs, RPGs, miniatures, etc.) Other (please specify) Question Title * 3. Are you an independent, franchise, or chain store? Independent Franchise Chain Store Question Title * 4. Are you brick-and-mortar, online retailer, or both? Brick-and-mortar Online retailer Both Question Title * 5. How many locations do you operate? 1 2 3 4 5 More than 5 Question Title * 6. Do you own, rent or lease your locations? (Check all that apply) Own Rent Lease Do not have a physical location Question Title * 7. If you have a physical location, what is the square foot size of your store? Under 1,000 sq ft 1,001 sq ft to 2,000 sq ft 2,001 sq ft to 3,000 sq ft 3,001 sq ft to 4,000 sq ft 4,001 sq ft to 5,000 sq ft Over 5,000 sq ft Do not have a physical location Question Title * 8. How many years have you been in operation? Less than a year 1-3 years 4-9 years 10-14 years 15-19 years 20+ years Question Title * 9. How many employees do you have? Fewer than 3 4 to 6 7 to 9 10-13 14-16 17 to 19 20 or more Question Title * 10. How many full-time employees do you have? Question Title * 11. How many part-time employees do you have? Question Title * 12. Which trade or professional associations are you a member of? Select all that apply. GAMA ASTRA The Toy Association Local chamber of commerce ComicsPro Other (please specify) None Sales-Product Mix Question Title * 13. What was your annual gross sales range of game/game-related products in 2024? Under $100K $100K to $250K $250 to $500K $500K to $1M $1M to $2M $2M to $4M Over $4M Question Title * 14. How did your Q1 2025 compare to Q1 2024? Better Worse Unchanged Question Title * 15. What types of games do you sell? Select all that apply Board games – American-style/thematic Board games – Euro-style Board games – party and family Card games – party and family Card games – strategic Card games – TCG/ECG Cooperative games Miniatures Role playing games Strategy games War games Accessories/other type of Products Question Title * 16. Rank the game types you sell by sales. Drag the items to rank from highest to lowest. If you do not sell a type of game, click the N/A option. 1 2 3 4 5 6 7 8 9 10 11 12 N/A Board games – American-style/thematic N/A 1 2 3 4 5 6 7 8 9 10 11 12 N/A Board games – Euro-style N/A 1 2 3 4 5 6 7 8 9 10 11 12 N/A Board games – party and family N/A 1 2 3 4 5 6 7 8 9 10 11 12 N/A Card games – party and family N/A 1 2 3 4 5 6 7 8 9 10 11 12 N/A Card games – strategic N/A 1 2 3 4 5 6 7 8 9 10 11 12 N/A Card games – TCG/ECG N/A 1 2 3 4 5 6 7 8 9 10 11 12 N/A Cooperative games N/A 1 2 3 4 5 6 7 8 9 10 11 12 N/A Miniatures N/A 1 2 3 4 5 6 7 8 9 10 11 12 N/A Role playing games N/A 1 2 3 4 5 6 7 8 9 10 11 12 N/A Strategy games N/A 1 2 3 4 5 6 7 8 9 10 11 12 N/A War games N/A 1 2 3 4 5 6 7 8 9 10 11 12 N/A Accessories/other type of Products N/A Question Title * 17. Besides conventions, third-party online marketplaces, brick and mortar, and your own ecommerce store, what other avenues are you selling products through? Question Title * 18. Do you offer consignment or resale option in your store? Consignment Resale Both None of the above Question Title * 19. Where do you source games and products Publisher/direct Wholesale/distribution Faire Etsy Sales Groups Other (please specify) Marketing Question Title * 20. Which of the following online resources do you use? Select all that apply. Company website Discord Facebook Instagram LinkedIn Patreon Threads Tik-Tok Twitch or other streaming X / Twitter YouTube channel Other (please specify) None of these options Question Title * 21. If you do not use these platforms, why not? Question Title * 22. Do you spend money and time on marketing? Yes No Question Title * 23. Do you run paid ads? If so, where? Industry-targeted news sources Local newspaper Radio Search engines (Google, MSN, etc.) Social media (Facebook, etc.) Television Other (please specify) We do not run paid ads Question Title * 24. What do you spend annually on marketing? $0 Less than $1,000 $1,000 to $2,000 $3,000 to $4,000 $5,000 to $9,000 $10,000 to $14,000 $15,000 to $24,000 $25,000 to $49,000 $50,000 to $100,000 Over $100,000 Additional comments Question Title * 25. If publishers were to provide information or resources, what would be helpful for you? Events Question Title * 26. Do you have dedicated space inside your store for events? Yes No Question Title * 27. What percentage of your store’s floor space is dedicated for events? Less than 25% 25 to 50% More than 50% None Question Title * 28. Do you organize events outside your store? If so, where? If multiple locations, indicate in "other". Bar/cafe Community space Convention Library Other (please specify) We do not have outside events Question Title * 29. What is the main type of event you offer in your store? Extra Life Free Comic Book Day Free RPG Day Game library: monetized Game library: free Classes/tutorials Leagues Open play: monetized Open play: free Paint and take/paint night Play to win Tournaments/organized play Other (please specify) None Question Title * 30. What other types of events do you offer in your store? Extra Life Free Comic Book Day Free RPG Day Game library: monetized Game library: free Classes/tutorials Leagues Open play: monetized Open play: free Paint and take/paint night Play to win Tournaments/organized play Other (please specify) None Question Title * 31. Are events primarily a source of revenue or marketing expense? Source of revenue Marketing expense It's about even We do not host events Question Title * 32. If a source of revenue, how much do your events bring in? Question Title * 33. If a marketing expense, how much did they cost and what was your return on investment? Demographics Question Title * 34. What is your age range? 18-24 25-34 35-44 45-54 55-64 65 and older Question Title * 35. Is this your full-time occupation? Yes No Question Title * 36. Gender Identity Agender Cis female Cis male Gender queer/non-binary Trans female Trans male Prefer not to answer Other (please specify) Question Title * 37. What is your ethnic background? White/Caucasian Asian/Indian Hispanic African American Native American Multiracial Prefer not to answer Other (please specify) Question Title * 38. Highest level of education High school diploma or equivalent 2-year degree 4-year degree Master's degree Doctoral degree Post-doctoral Prefer not to answer Other (please specify) Question Title * 39. City Question Title * 40. State Question Title * 41. Country Question Title * 42. If you would like a copy of the survey data emailed to you when it is ready, please check "yes" and make sure your correct email address is at the top of this form. Yes, I would like a copy of the survey data Yes, the email at the top of this form is correct Done
