Live-streaming influence on consumer well-being

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* 1. What is your age?

under 18

18-24

25-30

31-35

36-44

45-54

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* 2. What is your gender?

Female

Male

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* 3. Education level

High school or below

Junior college or university degree

Postgraduate

Other

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* 4. Profession

Student

Corporate

Government

Freelancer or Business

Other

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* 5. What type of products do you usually purchase online?

Apparel (clothes)

Beauty

Food

Other

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* 6. How often do you purchase these products online?

Multiple times a month

Once a month

A few times a year

Once or twice a year

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* 7. Which platform do you usually use to shop online?

E-commerce platform (Uzum)

Social-media platform (Telegram,Instagram, Facebook)

Short video platform (TikTok)

Entertainment platform (YouTube)

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* 8. What are your preferred payment methods when shopping online?

Cash on Delivery

Buy Now, Pay Later

Digital Wallet (Uzum Bank, Payme, Paynet, Click, etc)

Bank card (credit or debit card)

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* 9. How often do you watch live streams?

Every day

A few times a week

About once a week

A few times a month

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* 10. Do you follow streamers?

Yes

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* 11. Streamer trustworthiness (peripheral route)

	Strongly disagree	Disagree	Neutral	Agree	Strongly Agree
The streamer knows the products that he/she recommended very well.	The streamer knows the products that he/she recommended very well. Strongly disagree	The streamer knows the products that he/she recommended very well. Disagree	The streamer knows the products that he/she recommended very well. Neutral	The streamer knows the products that he/she recommended very well. Agree	The streamer knows the products that he/she recommended very well. Strongly Agree
The streamer knows how to use products he/she recommended very well.	The streamer knows how to use products he/she recommended very well. Strongly disagree	The streamer knows how to use products he/she recommended very well. Disagree	The streamer knows how to use products he/she recommended very well. Neutral	The streamer knows how to use products he/she recommended very well. Agree	The streamer knows how to use products he/she recommended very well. Strongly Agree
I think the streamer is honest.	I think the streamer is honest. Strongly disagree	I think the streamer is honest. Disagree	I think the streamer is honest. Neutral	I think the streamer is honest. Agree	I think the streamer is honest. Strongly Agree
I think the streamer is reliable.	I think the streamer is reliable. Strongly disagree	I think the streamer is reliable. Disagree	I think the streamer is reliable. Neutral	I think the streamer is reliable. Agree	I think the streamer is reliable. Strongly Agree

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* 12. Streamer attractiveness (peripheral route)

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I think that the live stream streamer is talented.	I think that the live stream streamer is talented. Strongly Disagree	I think that the live stream streamer is talented. Disagree	I think that the live stream streamer is talented. Neutral	I think that the live stream streamer is talented. Agree	I think that the live stream streamer is talented. Strongly Agree
I think that the streamer has an enjoyable live streaming style.	I think that the streamer has an enjoyable live streaming style. Strongly Disagree	I think that the streamer has an enjoyable live streaming style. Disagree	I think that the streamer has an enjoyable live streaming style. Neutral	I think that the streamer has an enjoyable live streaming style. Agree	I think that the streamer has an enjoyable live streaming style. Strongly Agree
I think that the streamer has an interesting personality.	I think that the streamer has an interesting personality. Strongly Disagree	I think that the streamer has an interesting personality. Disagree	I think that the streamer has an interesting personality. Neutral	I think that the streamer has an interesting personality. Agree	I think that the streamer has an interesting personality. Strongly Agree
I think the streamer has an appealing appearance.	I think the streamer has an appealing appearance. Strongly Disagree	I think the streamer has an appealing appearance. Disagree	I think the streamer has an appealing appearance. Neutral	I think the streamer has an appealing appearance. Agree	I think the streamer has an appealing appearance. Strongly Agree

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* 13. Co-viewer involvement (peripheral route)

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I feel that the co-viewers are interested in the live streaming commerce.	I feel that the co-viewers are interested in the live streaming commerce. Strongly Disagree	I feel that the co-viewers are interested in the live streaming commerce. Disagree	I feel that the co-viewers are interested in the live streaming commerce. Neutral	I feel that the co-viewers are interested in the live streaming commerce. Agree	I feel that the co-viewers are interested in the live streaming commerce. Strongly Agree
I feel that the co-viewers show enthusiasm while watching live streaming video.	I feel that the co-viewers show enthusiasm while watching live streaming video. Strongly Disagree	I feel that the co-viewers show enthusiasm while watching live streaming video. Disagree	I feel that the co-viewers show enthusiasm while watching live streaming video. Neutral	I feel that the co-viewers show enthusiasm while watching live streaming video. Agree	I feel that the co-viewers show enthusiasm while watching live streaming video. Strongly Agree
I feel that the co-viewers seem to find the live streaming commerce stimulating.	I feel that the co-viewers seem to find the live streaming commerce stimulating. Strongly Disagree	I feel that the co-viewers seem to find the live streaming commerce stimulating. Disagree	I feel that the co-viewers seem to find the live streaming commerce stimulating. Neutral	I feel that the co-viewers seem to find the live streaming commerce stimulating. Agree	I feel that the co-viewers seem to find the live streaming commerce stimulating. Strongly Agree

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* 14. Enjoyment (Affectiveness)

	Strogly Disagree	Disagree	Neutral	Agree	Strongly Agree
I find using live-streaming on Telegram/ Instagram to be enjoyable.	I find using live-streaming on Telegram/ Instagram to be enjoyable. Strogly Disagree	I find using live-streaming on Telegram/ Instagram to be enjoyable. Disagree	I find using live-streaming on Telegram/ Instagram to be enjoyable. Neutral	I find using live-streaming on Telegram/ Instagram to be enjoyable. Agree	I find using live-streaming on Telegram/ Instagram to be enjoyable. Strongly Agree
Using live-streaming on Telegram/Instagram is exciting.	Using live-streaming on Telegram/Instagram is exciting. Strogly Disagree	Using live-streaming on Telegram/Instagram is exciting. Disagree	Using live-streaming on Telegram/Instagram is exciting. Neutral	Using live-streaming on Telegram/Instagram is exciting. Agree	Using live-streaming on Telegram/Instagram is exciting. Strongly Agree
I have fun using live-streaming on Telegram/Instagram.	I have fun using live-streaming on Telegram/Instagram. Strogly Disagree	I have fun using live-streaming on Telegram/Instagram. Disagree	I have fun using live-streaming on Telegram/Instagram. Neutral	I have fun using live-streaming on Telegram/Instagram. Agree	I have fun using live-streaming on Telegram/Instagram. Strongly Agree
Using live-streaming on Telegram/Instagram is entertaining	Using live-streaming on Telegram/Instagram is entertaining Strogly Disagree	Using live-streaming on Telegram/Instagram is entertaining Disagree	Using live-streaming on Telegram/Instagram is entertaining Neutral	Using live-streaming on Telegram/Instagram is entertaining Agree	Using live-streaming on Telegram/Instagram is entertaining Strongly Agree

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* 15. Information seeking about products (Cognitive)

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Using Telegram / Instagram, I can better decide which product I want to buy than in the past	Using Telegram / Instagram, I can better decide which product I want to buy than in the past Strongly Disagree	Using Telegram / Instagram, I can better decide which product I want to buy than in the past Disagree	Using Telegram / Instagram, I can better decide which product I want to buy than in the past Neutral	Using Telegram / Instagram, I can better decide which product I want to buy than in the past Agree	Using Telegram / Instagram, I can better decide which product I want to buy than in the past Strongly Agree
Using Telegram/ Instagram, I am better informed about new products I consider buying	Using Telegram/ Instagram, I am better informed about new products I consider buying Strongly Disagree	Using Telegram/ Instagram, I am better informed about new products I consider buying Disagree	Using Telegram/ Instagram, I am better informed about new products I consider buying Neutral	Using Telegram/ Instagram, I am better informed about new products I consider buying Agree	Using Telegram/ Instagram, I am better informed about new products I consider buying Strongly Agree
Using Telegram/ Instagram, I found a product I would have needed to find.	Using Telegram/ Instagram, I found a product I would have needed to find. Strongly Disagree	Using Telegram/ Instagram, I found a product I would have needed to find. Disagree	Using Telegram/ Instagram, I found a product I would have needed to find. Neutral	Using Telegram/ Instagram, I found a product I would have needed to find. Agree	Using Telegram/ Instagram, I found a product I would have needed to find. Strongly Agree
Using Telegram/ Instagram, I can better decide whether I want to buy a particular product or not	Using Telegram/ Instagram, I can better decide whether I want to buy a particular product or not Strongly Disagree	Using Telegram/ Instagram, I can better decide whether I want to buy a particular product or not Disagree	Using Telegram/ Instagram, I can better decide whether I want to buy a particular product or not Neutral	Using Telegram/ Instagram, I can better decide whether I want to buy a particular product or not Agree	Using Telegram/ Instagram, I can better decide whether I want to buy a particular product or not Strongly Agree

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* 16. Recognition (Personal Integrative)

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I like when other Telegram/ Instagram users take my comments into account	I like when other Telegram/ Instagram users take my comments into account Strongly Disagree	I like when other Telegram/ Instagram users take my comments into account Disagree	I like when other Telegram/ Instagram users take my comments into account Neutral	I like when other Telegram/ Instagram users take my comments into account Agree	I like when other Telegram/ Instagram users take my comments into account Strongly Agree
I feel good when my comments prove to other Telegram/Instagram users that I have knowledge about the product.	I feel good when my comments prove to other Telegram/Instagram users that I have knowledge about the product. Strongly Disagree	I feel good when my comments prove to other Telegram/Instagram users that I have knowledge about the product. Disagree	I feel good when my comments prove to other Telegram/Instagram users that I have knowledge about the product. Neutral	I feel good when my comments prove to other Telegram/Instagram users that I have knowledge about the product. Agree	I feel good when my comments prove to other Telegram/Instagram users that I have knowledge about the product. Strongly Agree
I try that my comments improve my reputation among other Telegram/Instagram users.	I try that my comments improve my reputation among other Telegram/Instagram users. Strongly Disagree	I try that my comments improve my reputation among other Telegram/Instagram users. Disagree	I try that my comments improve my reputation among other Telegram/Instagram users. Neutral	I try that my comments improve my reputation among other Telegram/Instagram users. Agree	I try that my comments improve my reputation among other Telegram/Instagram users. Strongly Agree
I like when streamers on Telegram/Instagram take my suggestions into consideration.	I like when streamers on Telegram/Instagram take my suggestions into consideration. Strongly Disagree	I like when streamers on Telegram/Instagram take my suggestions into consideration. Disagree	I like when streamers on Telegram/Instagram take my suggestions into consideration. Neutral	I like when streamers on Telegram/Instagram take my suggestions into consideration. Agree	I like when streamers on Telegram/Instagram take my suggestions into consideration. Strongly Agree

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* 17. Escape (Tension release)

	Stongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Using Telegram/Instagram, I can forget about school, work, or other things	Using Telegram/Instagram, I can forget about school, work, or other things Stongly Disagree	Using Telegram/Instagram, I can forget about school, work, or other things Disagree	Using Telegram/Instagram, I can forget about school, work, or other things Neutral	Using Telegram/Instagram, I can forget about school, work, or other things Agree	Using Telegram/Instagram, I can forget about school, work, or other things Strongly Agree
Using Telegram/Instagram, I can get away from the rest of my family or others	Using Telegram/Instagram, I can get away from the rest of my family or others Stongly Disagree	Using Telegram/Instagram, I can get away from the rest of my family or others Disagree	Using Telegram/Instagram, I can get away from the rest of my family or others Neutral	Using Telegram/Instagram, I can get away from the rest of my family or others Agree	Using Telegram/Instagram, I can get away from the rest of my family or others Strongly Agree
Using Telegram/Instagram, I can get away from what I'm doing.	Using Telegram/Instagram, I can get away from what I'm doing. Stongly Disagree	Using Telegram/Instagram, I can get away from what I'm doing. Disagree	Using Telegram/Instagram, I can get away from what I'm doing. Neutral	Using Telegram/Instagram, I can get away from what I'm doing. Agree	Using Telegram/Instagram, I can get away from what I'm doing. Strongly Agree

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* 18. Distraction (Tension release)

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Using Telegram/Instagram is a habit, just something I do.	Using Telegram/Instagram is a habit, just something I do. Strongly Disagree	Using Telegram/Instagram is a habit, just something I do. Disagree	Using Telegram/Instagram is a habit, just something I do. Neutral	Using Telegram/Instagram is a habit, just something I do. Agree	Using Telegram/Instagram is a habit, just something I do. Strongly Agree
When I have nothing better to do, I use Telegram/Instagram.	When I have nothing better to do, I use Telegram/Instagram. Strongly Disagree	When I have nothing better to do, I use Telegram/Instagram. Disagree	When I have nothing better to do, I use Telegram/Instagram. Neutral	When I have nothing better to do, I use Telegram/Instagram. Agree	When I have nothing better to do, I use Telegram/Instagram. Strongly Agree
Using Telegram/Instagram passes the time away, particularly when I'm bored	Using Telegram/Instagram passes the time away, particularly when I'm bored Strongly Disagree	Using Telegram/Instagram passes the time away, particularly when I'm bored Disagree	Using Telegram/Instagram passes the time away, particularly when I'm bored Neutral	Using Telegram/Instagram passes the time away, particularly when I'm bored Agree	Using Telegram/Instagram passes the time away, particularly when I'm bored Strongly Agree
Using Telegram/Instagram gives me something to do to occupy my time.	Using Telegram/Instagram gives me something to do to occupy my time. Strongly Disagree	Using Telegram/Instagram gives me something to do to occupy my time. Disagree	Using Telegram/Instagram gives me something to do to occupy my time. Neutral	Using Telegram/Instagram gives me something to do to occupy my time. Agree	Using Telegram/Instagram gives me something to do to occupy my time. Strongly Agree

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* 19. Relaxation (Tension release)

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Watching live stream on Telegram/Instagram allows me to unwind.	Watching live stream on Telegram/Instagram allows me to unwind. Strongly Disagree	Watching live stream on Telegram/Instagram allows me to unwind. Disagree	Watching live stream on Telegram/Instagram allows me to unwind. Neutral	Watching live stream on Telegram/Instagram allows me to unwind. Agree	Watching live stream on Telegram/Instagram allows me to unwind. Strongly Agree
Watching live stream on Telegram/Instagram relaxes me	Watching live stream on Telegram/Instagram relaxes me Strongly Disagree	Watching live stream on Telegram/Instagram relaxes me Disagree	Watching live stream on Telegram/Instagram relaxes me Neutral	Watching live stream on Telegram/Instagram relaxes me Agree	Watching live stream on Telegram/Instagram relaxes me Strongly Agree
Watching live stream on Telegram/Instagram a pleasant rest	Watching live stream on Telegram/Instagram a pleasant rest Strongly Disagree	Watching live stream on Telegram/Instagram a pleasant rest Disagree	Watching live stream on Telegram/Instagram a pleasant rest Neutral	Watching live stream on Telegram/Instagram a pleasant rest Agree	Watching live stream on Telegram/Instagram a pleasant rest Strongly Agree

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* 20. Mindfulness/Happiness/Self-Esteem

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
On the whole, I am satisfied with myself.	On the whole, I am satisfied with myself. Strongly Disagree	On the whole, I am satisfied with myself. Disagree	On the whole, I am satisfied with myself. Neutral	On the whole, I am satisfied with myself. Agree	On the whole, I am satisfied with myself. Strongly Agree
I take a positive attitude toward myself.	I take a positive attitude toward myself. Strongly Disagree	I take a positive attitude toward myself. Disagree	I take a positive attitude toward myself. Neutral	I take a positive attitude toward myself. Agree	I take a positive attitude toward myself. Strongly Agree
I have moments when I feel alert and aware.	I have moments when I feel alert and aware. Strongly Disagree	I have moments when I feel alert and aware. Disagree	I have moments when I feel alert and aware. Neutral	I have moments when I feel alert and aware. Agree	I have moments when I feel alert and aware. Strongly Agree
I value the privacy.	I value the privacy. Strongly Disagree	I value the privacy. Disagree	I value the privacy. Neutral	I value the privacy. Agree	I value the privacy. Strongly Agree
I feel that life is enjoyable.	I feel that life is enjoyable. Strongly Disagree	I feel that life is enjoyable. Disagree	I feel that life is enjoyable. Neutral	I feel that life is enjoyable. Agree	I feel that life is enjoyable. Strongly Agree
I notice physical sensations come and go.	I notice physical sensations come and go. Strongly Disagree	I notice physical sensations come and go. Disagree	I notice physical sensations come and go. Neutral	I notice physical sensations come and go. Agree	I notice physical sensations come and go. Strongly Agree
I feel happy.	I feel happy. Strongly Disagree	I feel happy. Disagree	I feel happy. Neutral	I feel happy. Agree	I feel happy. Strongly Agree
I am aware of what is going on in my mind.	I am aware of what is going on in my mind. Strongly Disagree	I am aware of what is going on in my mind. Disagree	I am aware of what is going on in my mind. Neutral	I am aware of what is going on in my mind. Agree	I am aware of what is going on in my mind. Strongly Agree
I feel closely connected to the present moment.	I feel closely connected to the present moment. Strongly Disagree	I feel closely connected to the present moment. Disagree	I feel closely connected to the present moment. Neutral	I feel closely connected to the present moment. Agree	I feel closely connected to the present moment. Strongly Agree
I feel aware of what is happening inside of me.	I feel aware of what is happening inside of me. Strongly Disagree	I feel aware of what is happening inside of me. Disagree	I feel aware of what is happening inside of me. Neutral	I feel aware of what is happening inside of me. Agree	I feel aware of what is happening inside of me. Strongly Agree
It is interesting to see the patterns of my thinking.	It is interesting to see the patterns of my thinking. Strongly Disagree	It is interesting to see the patterns of my thinking. Disagree	It is interesting to see the patterns of my thinking. Neutral	It is interesting to see the patterns of my thinking. Agree	It is interesting to see the patterns of my thinking. Strongly Agree